# Versatile Catchall Cosmetic Balms The Clary Collection All Purpose Balm is Nourishing By Michael Hemsworth | Published 2019-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-purpose-balm References: [uncrate](https://uncrate.com/clary-collection-all-purpose-balm/) & [clarycollection](https://clarycollection.com) The Clary Collection All Purpose Balm is a multifunctional cosmetic product for consumers who are looking for a way to handle any of the potential issues that might come about with the epidermis. The nourishing product is made with a base of Australian wildflower beeswax and cold-pressed virgin olive oils that has been infused with additional natural ingredients such as chamomile calendula, plantain leaves and lavender. This makes the salve perfect for dry skin, bug bites and virtually any other ailment that might be observed during any season. The Clary Collection All Purpose Balm speaks to an increased need for multifunctional cosmetic products as consumers seek to simplify their everyday lifestyle. This is seeing catchall products made with natural ingredients experience an uptick in popularity as consumers become less satisfied with mainstream options. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Cosmetic Products:** The popularity of catchall products made with natural ingredients is indicating a need for innovation in multifunctional cosmetic products. - **Simplicity of Everyday Lifestyle:** Consumers are seeking innovation in products that simplify everyday life, paving the way for disruptive innovation opportunities in this sector. - **Natural Ingredients:** The increase in popularity of natural catchall products highlights a trend towards natural ingredients, presenting opportunities for disruptive innovation in the natural cosmetics industry. ### Sectors Adopting This - **Cosmetics Industry:** The need for multifunctional cosmetic products and the popularity of natural ingredients are trends driving disruptive innovation opportunities in the cosmetics industry. - **Natural Cosmetics Industry:** The preference for natural ingredients in catchall products indicates potential for disruptive innovation opportunities in the natural cosmetics industry. - **Health and Wellness Industry:** The trend towards simplicity of everyday lifestyle highlights a potential for disruptive innovation in the health and wellness industry, which could offer multifunctional solutions for consumers. ## Related on Trend Hunter - [Olive Oil-Powered Multi-Use Balms](https://www.trendhunter.com/trends/multiuse-balm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [All-Purpose Beauty Balm Sticks](https://www.trendhunter.com/trends/allpurpose-beauty-balm.md) - [Multi-Benefit Skincare Balms](https://www.trendhunter.com/trends/le-balm.md) - [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md) - [Multi-Use Moisturizing Balms](https://www.trendhunter.com/trends/squalane-amino-acids-lip-balm.md) - [Multi-Use SPF Balms](https://www.trendhunter.com/trends/ros-beauty.md) - [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md) - [Agave-Infused Beauty Balms](https://www.trendhunter.com/trends/ethereal-glow-balm.md)