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# Premium All-Natural Yogurts
La Serenísima Original Yogurt is Packed in Single-Serve Glass Pots

By Laura McQuarrie | Published 2019-02-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/all-natural-yogurt
References: [packagingdigest](https://www.packagingdigest.com/packaging-design/danones-new-yogurt-jar-conveys-natural-and-premium-2019-02-12) & [laserenisima.ar](https://www.laserenisima.com.ar/)

To communicate the quality of its all-natural [La Serenísima](https://www.trendhunter.com/trends/danone-yogurt-jar) Original, [Danone Argentina](https://www.trendhunter.com/trends/danone-skyr) opted to package the yogurt products in durable single-serve glass pots that can easily be recycled after use. These transparent glass yogurt pots are topped with a clear overcap and an aluminum-based seal to preserve and protect the brand's unique flavors like Blackberry, Lemon and Ginger or Strawberry and [Sweet Squash](https://www.trendhunter.com/trends/beer-duo).

As well as boasting a design that is appealing to many environmentally minded consumers today, the glass pots actually reference the original La Serenísima from 1963. With more consumers and brands looking to participate in a circular economy, a growing number of consumable products are being packaged in high-quality, reusable materials that feature little to no plastic for the purposes of reducing as much single-use waste as possible.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 70% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Circular Economy Packaging:** The use of high-quality, reusable materials in packaging is on the rise, driven by consumer demand for reduced single-use waste.
- **Premium Glass Packaging:** Brands are opting for durable glass packaging as a way to communicate quality and appeal to environmentally-minded consumers.
- **Transparent Packaging Design:** Transparent packaging designs are gaining popularity as they allow consumers to see the product inside and create a sense of authenticity.

### Sectors Adopting This

- **Food and Beverage:** Food and beverage brands can explore using high-quality, reusable materials in packaging to align with consumer demands for reduced plastic waste.
- **Sustainable Packaging:** The sustainable packaging industry can focus on developing durable glass packaging options that showcase product quality and have minimal impact on the environment.
- **Grocery and Supermarket:** Grocery and supermarket chains can consider offering a wider range of products that utilize transparent packaging designs to attract environmentally-conscious consumers.

## Related on Trend Hunter

- [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md)
- [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md)
- [Recyclable Yogurt Drink Packaging](https://www.trendhunter.com/trends/yop-bottles.md)
- [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt.md)
- [Romantic Natural Yogurt Pots](https://www.trendhunter.com/trends/la-fermiere.md)
- [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md)
- [Artisanal Youth Yogurts](https://www.trendhunter.com/trends/pastoret.md)
- [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md)
- [Minimal Ingredient Yogurt Products](https://www.trendhunter.com/trends/onken-naked-big-pots.md)
