# All-Natural Personal Care Collections Wellnesse Shares Quality Products Made with Real Ingredients By Laura McQuarrie | Published 2019-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-natural-personal-care References: [prnewswire](https://www.prnewswire.com/news-releases/wellness-mama-katie-wells-to-launch-wellnesse-personal-care-product-line-in-2020-300977686.html) & [wellnesse](https://wellnesse.com/) Award-winning blogger, [Wellness Mama](https://www.trendhunter.com/trends/wellness-pet) founder, author and podcaster Katie Wells—named one of the 100 most influential people in health and wellness—is introducing Wellnesse as a line of [all-natural personal care products](https://www.trendhunter.com/trends/ella-eden) in 2020, helping to meet the demand for health and wellness solutions powered by real ingredients. The line includes clean, cruelty-free, GMO-free and paraben-free products based on the DIY creations Wells has been creating and sharing with her community for years. Unsatisfied with the quality of commercially available personal care products on the market, Wells set out to create a line of products that's simple, safe, natural and effective. These new products include Whitening Toothpaste, as well as [two types of shampoo and conditioner](https://www.trendhunter.com/trends/plantbased-haircare-formulation) for different types of hair. Image Credit: Wellnesse ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 81% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **All-natural Personal Care:** The trend has shifted towards all-natural personal care products like Wellnesse, creating opportunities for companies to differentiate themselves and provide high-quality, real ingredient products. - **DIY Personal Care:** DIY personal care continues to be popular, creating opportunities for companies to provide pre-made DIY-like products that cater to consumers who value simple, effective and customizable products. - **Clean Beauty:** The clean beauty movement is growing with an increased focus on transparency, sustainability and non-toxic formulations, creating opportunities for companies to create products that are safer and healthier for consumers. ### Industries Being Reshaped - **Personal Care:** Personal care industry has been disrupted with an increase in demand for clean and natural products, creating opportunities for companies to create products with non-toxic formulations. - **Health and Wellness:** The emphasis on healthy ingredients in personal care products serves the growing health and wellness industry and creates opportunities for businesses to innovate on products using real, effective ingredients. - **E-commerce:** The rise of e-commerce allows businesses in the personal care and wellness space to market and sell niche products effectively, creating opportunities for companies to reach audiences with specific interests in clean beauty and all-natural personal care. ## Related on Trend Hunter - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Non-Toxic Personal Care Products](https://www.trendhunter.com/trends/zebra.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Clean Hair Product Launches](https://www.trendhunter.com/trends/california-naturals.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/real-root-by-sprouts.md) - [Refreshing Personal Care Collections](https://www.trendhunter.com/trends/native-2.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Pet Nutrition Lineups](https://www.trendhunter.com/trends/wellness-pet.md)