# Thick All-Natural Ketchups Hunt's Best Ever Ketchup is Free from High Fructose Corn Syrup By Laura McQuarrie | Published 2019-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-natural-ketchup References: [prnewswire](https://www.prnewswire.com/news-releases/new-hunts-best-ever-ketchup-hits-shelves-just-in-time-for-summer-grilling-season-300850300.html) & [hunts](https://www.hunts.com/ketchup/best-ever-ketchup) Just in time for barbecue season, Hunt's is introducing its Best Ever Ketchup, an all-natural ketchup condiment that's its thickest and richest yet. The 100% natural ketchup is made with just a few simple ingredients like vine-ripened California tomatoes and cane sugar in place of high fructose corn syrup. The all-natural condiment is being introduced at a time when health-conscious consumers are paying close attention to ingredient lists and are actively looking to purchase [clean label food products](https://www.trendhunter.com/trends/smash-kitchen). As well as being able to enjoy the natural ketchup on burgers and fries, consumers will also enjoy creating recipes like wings, slow cooker ribs, [DIY cocktail sauces](https://www.trendhunter.com/trends/zing-zang-bloody-mary-ketchup) and other dips with the condiment. To suit every need and family size, Hunt's Best Ever Ketchup is available in five bottle sizes. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Clean Label Foods:** The rise of health-conscious consumers seeking food products with clean ingredient labels presents an opportunity for companies to develop all-natural condiments and sauces. - **Thick and Rich Condiments:** The introduction of Hunt's Best Ever Ketchup highlights the demand for thick and rich condiments made with high-quality ingredients, providing an opportunity for companies to innovate in this space. - **Alternative Sweeteners:** As consumers actively avoid high fructose corn syrup, there is a growing opportunity for the development of all-natural condiments using alternative sweeteners like cane sugar. ### Where This Applies - **Food Manufacturing:** Food manufacturers can meet the demand for all-natural condiments by incorporating clean ingredients and alternative sweeteners into their production processes. - **Fast Food:** Fast food chains have an opportunity to offer thick and rich condiments like Hunt's Best Ever Ketchup to enhance the flavor profiles of their menu items and attract health-conscious customers. - **Sauces and Condiments:** Companies in the sauces and condiments industry can capitalize on the trend of clean label foods by creating thick and rich condiments made with high-quality ingredients and alternative sweeteners. ## Related on Trend Hunter - [Spicy Free-From Condiments](https://www.trendhunter.com/trends/unsweetened-sriracha-hot-sauce.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [Digestion-Friendly Ketchups](https://www.trendhunter.com/trends/digestion-friendly-ketchup.md) - [Sugar-Free BBQ Sauces](https://www.trendhunter.com/trends/classic-honey-bbq-sauce.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Minimal-Ingredient Condiments](https://www.trendhunter.com/trends/ms-foods-only-ingredients.md) - [Veggie-Sweetened Mustard Ranges](https://www.trendhunter.com/trends/healthy-mustard.md) - [Planetary Ketchup Condiments](https://www.trendhunter.com/trends/hunts-uranus-ketchup.md) - [Savory Pickle-Flavored Ketchups](https://www.trendhunter.com/trends/heinz-pickle-ketchup.md)