# Nourishing Natural Foundations The Ethereal All Natural Foundation Supports Skin Health By Laura McQuarrie | Published 2021-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-natural-foundation References: [ellecanada](https://www.ellecanada.com/beauty/skincare/20-notable-beauty-products-that-launched-in-february) & [shopkalosophie](https://shopkalosophie.com/collections/evan-beau) Evan Beau's Ethereal All Natural Foundation provides lightweight coverage and plenty of skin-caring benefits, thanks to a buildable formula that's infused with gotu kola and damascus rose. As such, the [hybrid skincare-makeup product](https://www.trendhunter.com/trends/outside-in-brand) is enhanced with plenty of soothing, anti-inflammatory, hydrating and antioxidant benefits, as well as a light rosewater scent. The light coverage foundation is nourishing, [blurring and radiance-boosting](https://www.trendhunter.com/trends/porefessional-foundation), and it creates a satin finish once applied. Available in a limited five-shade range, the Ethereal All Natural Foundation starts with 1.0 as the deepest shade and 5.0 as the lightest, based on the question "Why must the lightest shade be No. 1?" A portion of each purchase helps to support The [Shine Center](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) in collaboration with One Body Village Canada to fight child exploitation and sexual abuse in Cambodia. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 33% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Skincare-makeup Hybrids:** Embrace the increasing consumer demand for products that combine the benefits of makeup and skincare with natural and organic ingredients. - **Rose-infused Cosmetics:** Explore the opportunity to incorporate damascus rose in cosmetics to provide uplifting benefits and light, refreshing fragrances. - **Limited Shade Range:** Consider the potential for creating limited shade ranges that cater to specific demographics or market segments. ### Industries Being Reshaped - **Cosmetics:** Companies within the cosmetics industry could focus on creating more natural and organic makeup products with added skincare benefits. - **Skincare:** Skincare industry players could explore the potential for infusing their products with natural ingredients like rose to expand on the benefits of their offerings. - **Non-profit:** Organizations that fight for children's rights, specifically child exploitation and sexual abuse, could explore collaboration opportunities with beauty brands to raise awareness and support their causes. ## Related on Trend Hunter - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Calming Serum Foundations](https://www.trendhunter.com/trends/gno-serum-foundation.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md)