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# Scam-Based Board Games
All Mod Cons by NatWest Educates Players on Dangerous Scams and Schemes

By Laura McQuarrie | Published 2023-11-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/all-mod-cons
References: [famouscampaigns](https://www.famouscampaigns.com/2023/11/natwest-release-christmas-board-game-to-educate-brits-on-financial-scams/?utm_source=rss&utm_medium=rss&utm_campaign=natwest-release-christmas-board-game-to-educate-brits-on-financial-scams)

![Scam-Based Board Games](https://cdn.trendhunterstatic.com/thumbs/520/all-mod-cons.jpeg)

The holiday season is one of the busiest times of the year for scammers and to help people stay safe and aware, [NatWest](https://www.trendhunter.com/trends/scamvent-calendar) created an [educational board game](https://www.trendhunter.com/trends/venture-valley) called All Mod Cons. This game exposes a ton of popular scams, phishing, fake emails, impersonation scams, crypto refund traps, get-rich-quick schemes and purchase scams.

NatWest is introducing its game to the world with a 90s-style Christmas ad starring Jeff Brazier and his son Freddie. Initially, the game starts off as a fun and festive way to liven up an evening at home but it quickly takes a dark turn as the players realize that they must stay sharp to avoid falling victim to scams.

All Mod Cons, created by a team of game developers in partnership with the Bank’s fraud team, will be available to play in select NatWest branches.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 58% | Activity: 69% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Educational Board Games:** The popularity of All Mod Cons highlights the trend of educational board games that aim to inform and educate players on various topics.
- **Scam Awareness:** The creation of All Mod Cons reflects a growing trend in raising awareness about scams and schemes to help people stay safe and avoid falling victim to fraud.
- **Interactive Learning Experiences:** The immersive gameplay of All Mod Cons showcases the trend of interactive learning experiences that engage players in a fun and informative way.

### Industries Being Reshaped

- **Banking:** NatWest's creation of All Mod Cons highlights the potential for the banking industry to develop educational tools to educate customers about scams and fraud prevention.
- **Gaming:** The success of All Mod Cons demonstrates the opportunity for the gaming industry to create more educational games that combine entertainment and learning.
- **Cybersecurity:** All Mod Cons emphasizes the need for the cybersecurity industry to promote scam awareness and provide tools for individuals and businesses to protect themselves.

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