# Lotion-Toner Hybrids The Cure Water Treatment is an All-in-One Lotion and Toner By Laura McQuarrie | Published 2020-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-in-one-lotion References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-cure-water-treatment-from-toyo-life-service-301028431.html) & [cureaquagel](https://cureaquagel.com/products/cure-water-treatment) [Toyo Life Service](https://www.trendhunter.com/trends/neighborhood-x-palace) is introducing an all-in-one lotion and toner called the Cure Water Treatment that helps to keep skin smooth and hydrated. The water-based lotion treatment combines the properties of a toner and a lotion into a single product, helping to simplify complicated skincare rituals. According to Toyo Life Service, the product is an ideal last step in a skincare regimen, especially as it releases "activated hydrogen water encapsulated in medical-grade silicon that is harmless to the skin and contains zero oils." The product is not only hydrating but helps to create a long-lasting base for makeup and its [antioxidant properties](https://www.trendhunter.com/trends/antioxidant-face-mist) help to combat visible signs of aging. As a versatile product, Cure Water Treatment is packaged in a travel-friendly size that's easy to use day and night. Image Credit: Toyo Life Service ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 16% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Lotion-toner Hybrids:** Water-based skincare products that combine the properties of both lotion and toner are becoming increasingly popular, presenting opportunities for further innovation in the beauty industry. - **All-in-one Skincare Products:** The trend towards simpler skincare routines that involve fewer products presents an opportunity for companies to create multi-functional and convenient beauty products, particularly those that appeal to travelers. - **Antioxidant Skincare:** As consumers continue to value products that offer anti-aging benefits, beauty companies have opportunities to create skincare products that include antioxidants and other anti-aging ingredients. ### Sectors Adopting This - **Beauty:** The beauty industry can continue to innovate by creating more all-in-one skincare products that offer convenience and simplicity to consumers. - **Travel:** Travel companies could potentially partner with beauty brands to include travel-sized all-in-one skincare products in their offerings, providing added convenience for travelers. - **Healthcare:** With skincare products like Cure Water Treatment utilizing medical-grade silicon and other beneficial ingredients, there may be opportunities for healthcare companies to collaborate with beauty companies to create products with added medical benefits. ## Related on Trend Hunter - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Botanical Treatment Lotions](https://www.trendhunter.com/trends/albions-skin-conditioner-essential.md) - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Diffused Skincare Lotions](https://www.trendhunter.com/trends/curel.md) - [7-in-1 Skincare Solutions](https://www.trendhunter.com/trends/the-dayscript-by-klira.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md) - [Multitasking Antioxidant Toners](https://www.trendhunter.com/trends/antioxidant-tonic.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Jelly Toner Sprays](https://www.trendhunter.com/trends/jelly-toner-instantly-hydrating-mist.md)