# Fan-Inspired QSR Gifts Chipotle's All I Want Is Chipotle Collection Shares Three Iconic Items By Laura McQuarrie | Published 2024-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/all-i-want-is-chipotle References: [newsroom.chipotle](https://newsroom.chipotle.com/2024-11-13-CHIPOTLE-SLEIGHS-HOLIDAY-GIFTING-WITH-ALL-I-WANT-IS-CHIPOTLE-COLLECTION-FEATURING-VIRAL-FAN-INSPIRED-CREATIONS) & [Chipotlegoods](http://www.Chipotlegoods.com)  For the first time ever, [Chipotle](https://www.trendhunter.com/trends/all-i-want-is-chipotle-set) is re-releasing a highly coveted, fan-inspired object trio with the All I Want Is Chipotle holiday collection. In 2021, Chipotle launched the Cilantro Soap as a reference to a small percentage of the population with a distaste for "soapy" cilantro because of their genetic makeup. The "Water" Cup Candle, first launched in 2022, is a [lemonade-scented candle](https://www.trendhunter.com/trends/foodinspired-candle) inspired by fans who "accidentally" fill their water cups with lemonade in-restaurant. Lastly, there's the Car Napkin Holder, unveiled in 2023 for fans who keep stacks of Chipotle napkins in their cars. Year after year, these [limited-edition drops](https://www.trendhunter.com/trends/holiday-merch-collection) have sold out in hours, or mere minutes. Altogether, these fun items inspired by Chipotle's community can be purchased at a discount in the All I Want Is Chipotle Bundle. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 62% | Activity: 72% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fan-driven Product Releases:** The rise of merchandise tailored to fan preferences showcases a potent strategy for building brand loyalty. - **Limited-edition Marketing:** Offering exclusive, time-sensitive products stimulates customer demand and creates a sense of urgency. - **Humorous Brand Engagement:** Brands incorporating humor and playful references into their products effectively enhance customer engagement and social media virality. ### Where This Applies - **Quick-service Restaurants (QSR):** QSR establishments are increasingly exploring merchandise sales as a secondary revenue stream and brand engagement tool. - **Consumer Goods:** The consumer goods sector benefits from launching novelty items that tap into current cultural memes and fan behaviors. - **E-commerce:** E-commerce platforms can capitalize on limited-edition products by creating dedicated sales events that drive online traffic and sales. ## Related on Trend Hunter - [QSR-Themed Minimal Holiday Sets](https://www.trendhunter.com/trends/all-i-want-is-chipotle-set.md) - [In-Car Napkin Holders](https://www.trendhunter.com/trends/car-napkin-holders.md) - [Takeaway Cup Candles](https://www.trendhunter.com/trends/cup-candle.md) - [Viral Cilantro Soaps](https://www.trendhunter.com/trends/cilantro-soap.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Signature Fork Collections](https://www.trendhunter.com/trends/extra-fork-collection.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Viral Appetizer Gifts](https://www.trendhunter.com/trends/triple-dipper-dream-collection.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md)