# Charitable Fast Food Campaigns Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need By Ell Smith | Published 2017-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/all-hands-on-flavor References: [psfk](https://www.psfk.com/2017/07/burger-king-gives-3d-printed-prosthetic-hands.html) & [atomiclab.org](http://atomiclab.org/) [Burger King's](https://www.trendhunter.com/trends/burger-king-loveinspired-ads) new promotional video 'All Hands on Flavor' celebrates the prosthetic hands made by [Atomic Lab](https://www.trendhunter.com/trends/big-dip-energy) in Argentina. On July 5th, Burger King priced its Stacker Burger at half off, and donated a portion of the proceeds to its partner the 'Atomic Lab' -- a company who produces 3D-printed prosthetic limbs. The ad shows the fast food chain's softer side as it shares the personal stories of individuals in Argentina who have lost a hand. The film captures the impact the promotion had on individuals who received a prosthetic limb, free of charge. In the past three years, the Atomic Lab has had enough resources to print and donate 500 prosthetic hands, after [Burger King's promotion](https://www.trendhunter.com/trends/slim-chickens1), the company had enough money to produce 1,000 hands. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Corporate Responsibility Campaigns:** Companies can create campaigns that give back to their communities, while improving their brand image and promoting social responsibility. - **3D Printing in Prosthetics Manufacturing:** The use of 3D printing technology in prosthetics manufacturing can reduce costs and increase accessibility, leading to a disruptive innovation opportunity in the healthcare industry. - **Socially Conscious Advertising:** Ads that showcase a company's commitment to social responsibility and community are becoming increasingly popular, presenting an opportunity for companies to stand out in a crowded market. ### Industries Being Reshaped - **Fast Food Industry:** By partnering with social causes that align with their brand values, fast food companies can create marketing campaigns that connect with customers on an emotional level. - **Prosthetics Industry:** The use of 3D printing technology for prosthetics manufacturing has the potential to disrupt the traditional prosthetics industry, making it more affordable and accessible for those in need. - **Non-profit Industry:** Partnerships with for-profit companies like Burger King can help non-profits increase their reach and impact, creating win-win situations for both parties involved. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)