# Better-for-You Beverage Infusions All Friends Beverage Infusions Enhance Gen Z & Millennial Drinks By Laura McQuarrie | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-friends-beverage-infusions References: [prnewswire](https://www.prnewswire.com/news-releases/leahy-ifp-launches-innovative-all-friends-beverage-infusions-the-better-for-you-beverage-solution-thats-better-for-consumers-restaurant-operators-and-the-environment-301487414.html) & [shopallfriends](http://www.shopallfriends.com)  All Friends Beverage Infusions is a line of [juice and tea-based concentrates](https://www.trendhunter.com/trends/organic-tea-concentrates) that satisfy consumer demand for great-tasting better-for-you beverages that are "low to no sugar and fortified with natural energy-boosting ingredients, antioxidants, vitamins electrolytes and contain no artificial sweeteners, flavors, colors, or preservatives." Targeted at [Millennials](https://www.trendhunter.com/trends/twinings-refreshers) and [Gen Z](https://www.trendhunter.com/trends/minute-maid-aguas-frescas), these concentrates were mindfully created to be craveable thanks to their refreshing flavors and clean ingredients. The products can be found in flavors like Blueberry Chai, Strawberry Hibiscus, Mango Chili, Pineapple Ginger, Farmstand Lemonade and Black Tea, which can be prepared with everything from sparkling water and dairy-free milks to still and sparkling water. With this line, foodservice operators are given more operators greater options to serve customers who usually order water. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Better-for-you Concentrates:** Opportunity for disruption through development of custom concentrates for specific demographic groups targeting taste and health preferences. - **Clean Ingredient Beverages:** Opportunity for disruption through development of clean label beverage formulations incorporating energy-boosting ingredients and antioxidants to meet consumer demands for better-for-you options. - **Personalized Beverage Options:** Opportunity for disruption through development of customizable beverage options that blend concentrated beverage infusions with multiple bases and flavors to cater to individual preferences and health goals. ### Sectors Adopting This - **Foodservice:** Opportunity for foodservice operators to cater to Millennials and Gen Z customers with better-for-you beverage options that are low to no sugar and contain natural, energy-boosting ingredients that satisfy demands for clean-label products. - **Beverage:** Opportunity for beverage manufacturers to develop better-for-you beverages that cater to specific demographic groups, satisfy growing demand for clean-label products, and stand out from traditional beverage options. - **Health and Wellness:** Opportunity for health and wellness companies to expand their product line with better-for-you beverage options that incorporate energy-boosting ingredients, antioxidants, and vitamins with clean labels to meet consumer demands for healthier options. ## Related on Trend Hunter - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Sparkling Super Beverages](https://www.trendhunter.com/trends/all-phenoms-drinks.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Herbal Tea Instant Drinks](https://www.trendhunter.com/trends/twinings-refreshers.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md)