# Expressive Eye Cosmetic Capsules Millie Bobby Brown Launches All Eyes On You Cosmetics Collection By Grace Mahas | Published 2023-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-eyes-on-you References: [florencebymills](https://florencebymills.com/products/eye-candy-eyeshadow-sticks) Millie Bobby [Brown's](https://www.trendhunter.com/trends/fossil-carraway-watch) cosmetics brand, [florence by](https://www.trendhunter.com/trends/hotline-beauty-campaigns) mills, has released a new collection called All Eyes On You. This collection aims to empower self-expression and confidence while helping users create their unique looks. According to SPATE, eyeshadow sticks are among the many soaring eye trends with a 352.9% month-over-month growth rate. The All Eyes On You collection features three new products: Up A Notch Volumizing Mascara, Eye Candy Eyeshadow Stick, and See Ya Later! [Bi-Phase](https://www.trendhunter.com/trends/brush-dry-shampoo-cleanser) Eye Makeup Remover. The Up A Notch Volumizing Mascara provides multidimensional volume and length, while the creamy, soft, smudge-proof, waterproof Eye Candy Eyeshadow Stick comes in six shades and wears up to 12 hours. The See Ya Later! Bi-Phase Eye Makeup Remover is a bi-phase oil and water-based cleanser that removes waterproof and long-lasting makeup. In addition to these products, florence by mills will be launching the On Your Mark Dual Liquid Eyeliner in April. This dual-ended semi-matte bold black liquid eyeliner features a ballpoint tip for precision lining. The All Eyes On You collection is now available on the florence by mills website and will be available at Ulta on April 10th. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 73% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Expressive Eye Cosmetic Capsules:** The All Eyes On You collection by Florence by Mills empowers self-expression and confidence while capitalizing on the exploding trend of eyeshadow sticks and other eye cosmetics. - **Multi-dimensional Volumizing Mascara:** Florence by Mills provides an excellent opportunity for the growth and development of multi-dimensional volumizing mascara segment and other eye cosmetics. - **Long-lasting Eye Makeup:** With Up A Notch volumizing mascara and Eye Candy eyeshadow sticks, Florence by Mills is well-positioned to capitalize on the growing trend of long-lasting eye makeup. ### Where This Applies - **Cosmetics:** Florence by Mills is a leading brand that provides innovative products to empower customers through cosmetics. - **Beauty:** Eyeshadow sticks, Ballpoint tip eyeliners, and volumizing mascara developed by Florence by Mills, are transforming the beauty industry by enhancing the customers' unique looks. - **E-commerce:** Florence by Mills' products are available exclusively online and are disrupting traditional brick-and-mortar retailers by embracing e-commerce. ## Related on Trend Hunter - [Celebrity-Backed Lip Oils](https://www.trendhunter.com/trends/florence-by-mills-2.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Accessibility Beauty Bundles](https://www.trendhunter.com/trends/beauty-for-every-eye.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)