# Costumed Canine Events 'All Dogs Matter' Planned a Halloween Parade to Promote Its Efforts By Riley von Niessen | Published 2016-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-dogs-matter References: [telegraph](http://www.telegraph.co.uk/news/2016/10/31/frightfully-fantastic-dogs-in-halloween-costume-meet-up/) & [alldogsmatter](http://alldogsmatter.co.uk/) 'All Dogs Matter' is a [dog rescue and re-homing non-profit organization](https://www.trendhunter.com/trends/humane-world-for-animals) that's based in London, England. Despite having a rather controversial name that's likely to deter some, All Dogs Matter aims to pair dogs in need with loving owners who will cherish them. In order to promote its services while having a little fun, the NGO held a [Halloween meet-up](https://www.trendhunter.com/trends/rescues-ros) to get pets and owners acquainted with one another. The event took place in Hampstead Heath, an area in North London, where The Telegraph documented it. During the meet-up, a chihuahua costumed as a tiny Frankenstein was captured, as well as a corgi dressed as an enormous spider, a pug with a skeletal bat ensemble and much more. Through its event, All Dogs Matter [raised awareness for its charitable efforts](https://www.trendhunter.com/trends/dogust-campaign) in a way that would be sure to accumulate a large audience of spectators and get it noticed. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-focused Fundraising Events:** Organizations can host themed meet-ups and parades to raise awareness and funds for their pet rescue efforts. - **Creative Costuming for Pets:** The popularity of dressing up pets in imaginative costumes opens up opportunities for businesses to create and sell pet costumes. - **Community-building Initiatives:** Events like the Halloween meet-up provide a platform for pet owners to connect and build relationships within their local community. ### Where This Applies - **Non-profit Organizations:** Non-profit organizations like All Dogs Matter can utilize creative events to raise awareness and engage with potential donors. - **Pet Product Retailers:** Retailers can capitalize on the trend of creative pet costumes by offering a wide range of unique and high-quality pet outfits. - **Event Planning Services:** Event planners can offer their expertise and services in organizing pet-focused meet-ups and themed parades to meet the growing demand. ## Related on Trend Hunter - [Spooky Charming Pet Portraits](https://www.trendhunter.com/trends/crown-paw.md) - [Petting Booth Pop-Ups](https://www.trendhunter.com/trends/petting-booth.md) - [Canine-Friendly Sporting Events](https://www.trendhunter.com/trends/caninefriendly-sporting-events.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Recipe-Inspired Dog Costumes](https://www.trendhunter.com/trends/crescent-mummy-dog-costume.md) - [High-Quality Halloween Pet Foods](https://www.trendhunter.com/trends/halloween-pet-foods.md) - [Dog-Themed Valentine's Day Events](https://www.trendhunter.com/trends/barkhaven-pawsitively-in-love.md) - [Halloween-Themed Pet Product Collections](https://www.trendhunter.com/trends/petsmart-thrills-chills.md)