# Revived Setting Sprays The All Dayer Long Lasting Makeup Setting Spray Brings Back a Favorite By Laura McQuarrie | Published 2026-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-dayer-long-lasting-makeup-setting-spray References: [theindustry.beauty](https://theindustry.beauty/mcobeauty-brings-back-original-urban-decay-formula-in-new-all-dayer-launch/) & [instagram](https://www.instagram.com/p/DbTh6_yDSMt/?img_index=1)  [MCoBeauty’s](https://www.trendhunter.com/trends/kroger-and-mcobeauty) All Dayer Long Lasting Makeup Setting Spray is a new launch that revives a [fine mist formula](https://www.trendhunter.com/trends/cloud-set) many beauty lovers already know and love for delivering a 16-hour hold and a patented cooling sensation. Skindinavia had a long-standing product development partnership with a cosmetics brand, but it ended a year ago, when Skindinavia’s partner relaunched its hero setting spray with an in-house formula. Now, MCoBeauty has teamed up with Skindinavia to revive the original setting spray with a fresh name and packaging design that offers a cheeky nod to the OG cult product. MCoBeauty is known for offering affordable drugstore dupes to luxury brand products, but on MCoBeauty’s [Instagram](https://www.trendhunter.com/trends/nocta-x-nike-iceman) post announcing this major beauty news, Skindinavia commented: “This is no dupe. This is the original best seller. It belongs to the makeup artists and beauty lovers who have used it for years.” ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 77% | Activity: 81% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cult Formula Revivals:** Legacy beauty formulations with existing fan bases create openings for brands to capture nostalgia, trust, and unmet demand after licensing or partnership shifts. - **Affordable Authenticity:** Mass-market beauty players are finding differentiation by pairing accessible pricing with verified original formulas rather than imitation-driven positioning. - **Performance Makeup Hybrids:** Long-wear cosmetics with sensory benefits such as cooling effects signal demand for products that combine durability, comfort, and experiential application. ### Industries Being Reshaped - **Cosmetics:** Brand partnerships around proven formulations highlight opportunities for faster product adoption through recognizable performance claims and loyal communities. - **Beauty Retail:** Drugstore and online retail channels benefit from premium-adjacent launches that translate cult appeal into broader, more accessible purchasing moments. - **Contract Manufacturing:** Specialized developers with patented beauty technologies can reshape category competition by reintroducing proprietary formulas through new brand alliances. ## Related on Trend Hunter - [Low-Cost Makeup Moisturizers](https://www.trendhunter.com/trends/revolution-pro-miracle-cream.md) - [Affordable Luxury Body Washes](https://www.trendhunter.com/trends/redacted-body-wash.md) - [Luxury-Inspired Dupe Fragrances](https://www.trendhunter.com/trends/alt-fragrances.md) - [Designer Dupe Fragrance Expansions](https://www.trendhunter.com/trends/dossier.md) - [Smoky Vanilla Perfumes](https://www.trendhunter.com/trends/finery-fireside-vanille.md) - [Dupe-Inspired Shower Gels](https://www.trendhunter.com/trends/snow-fairy-shower-gel.md) - [Luxury-Inspired Beauty Collectins](https://www.trendhunter.com/trends/doop-by-lidl.md) - [Exclusive Beauty Retail Partnerships](https://www.trendhunter.com/trends/kroger-and-mcobeauty.md) - [Poor Sleep Skincare Serums](https://www.trendhunter.com/trends/advanced-night-repair-serum.md)