# Prepackaged Artisan Croissants St Pierre All Butter Croissants are Made with French-Churned Butter By Michael Hemsworth | Published 2024-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/all-butter-croissants References: [foodbev](https://www.foodbev.com/news/st-pierre-launches-premium-croissant-two-pack) & [stpierregroupe](https://stpierregroupe.com)  St Pierre All Butter Croissants are heading exclusively to Morrisons in the UK to provide shoppers with a delicious option that makes access to artisan-quality baked goods easier than ever. The product consists of premium [butter croissants](https://www.trendhunter.com/trends/protein-croissant) that come in packs of two and is crafted with 30% French-churned butter. The product is priced at £2.30 and responds to increasing consumer demand for [bakery products](https://www.trendhunter.com/trends/richs-bakery-products) that put [premium ingredients](https://www.trendhunter.com/trends/all-things-butter-truffle) in the spotlight, while also balancing things out with a convenient twist. Head of UK Brands Lauren Meadows spoke on the St Pierre All Butter Croissants saying, "Our All Butter Croissants deliver a larger eat than the competitive set with an impressively high percentage of French-churned butter. And, of course, the quality delivers a taste of Paris in every bite to help make breakfast magnifique.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 24% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Artisan Pastries:** Consumer demand for convenient yet high-quality baked goods is rising as shoppers seek out products that offer a touch of luxury in everyday meals. - **Premium Ingredient Highlight:** Products that emphasize the use of premium ingredients, such as French-churned butter, are gaining traction among discerning consumers looking for superior taste. - **Exclusivity in Retail:** Exclusive product offerings in specific retail chains drive customer interest and create a sense of uniqueness and luxury for everyday food items. ### Industries Being Reshaped - **Retail Grocery:** Grocery retailers are capitalizing on the demand for premium, prepackaged artisanal products to attract quality-conscious consumers. - **Bakery and Pastry:** The bakery industry is evolving to introduce prepackaged gourmet pastries that offer convenience without compromising on taste or quality. - **Food Packaging:** Innovations in food packaging are enabling premium baked goods to maintain freshness and quality, enhancing their appeal to the convenience-driven market. ## Related on Trend Hunter - [Ready-to-Eat Belgian Waffles](https://www.trendhunter.com/trends/st-pierre-belgian-waffle.md) - [Baked-in-Store Pistachio Croissants](https://www.trendhunter.com/trends/filled-croissant.md) - [Festive Marbled Brioche Breads](https://www.trendhunter.com/trends/chocolate-brioche-wreath.md) - [Croissant-Like Burger Buns](https://www.trendhunter.com/trends/round-butter-croissant-buns.md) - [Chili-Infused Brioche Buns](https://www.trendhunter.com/trends/spicy-chilli-brioche-buns.md) - [Flaky Croissant Breads](https://www.trendhunter.com/trends/croissant-bread.md) - [Stuffed Foodservice Croissants](https://www.trendhunter.com/trends/hillshire-farm-stuffed-croissants.md) - [Mini Frozen French Pastries](https://www.trendhunter.com/trends/frozen-mini-beignets.md) - [Cookie Butter-Filled Croissants](https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants.md)