# Minimalist Jewelry Brick-and-Mortar Openings All Blues is Opening a Physical Store in Stockholm By Ell Smith | Published 2020-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-blues1 References: [hypebae](https://hypebae.com/2020/12/all-blues-swedish-jewelry-store-physical-retail-space-opening-stockholm-interior-architecture) & [allblues.se](https://allblues.se/) All Blues, a fan-favorite jewelry store based in Stockholm has opened its [first brick-and-mortar retail location](https://www.trendhunter.com/trends/mejuri-square-one).The prestige showroom offers as an extension of the brand, as it combines a [bold yet minimalist aesthetic](https://www.trendhunter.com/trends/modern-boutique) to draw consumers in. According to co-founder Jacob Skragge, “We’ve been looking at opening our own store for some time but didn’t want to rush into anything before the timing was right. This was also the first place we found where we didn’t feel a need to compromise, and while the circumstances are very different from what we anticipated when signing, we’re incredibly happy to finally showcase the entire All Blues experience.” The physical storefront is located on a street surrounded by [other designer streetwear brands](https://www.trendhunter.com/trends/jacquemus-boutique). Image Credit: Mikeal Olsson ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Jewelry:** Bold yet minimalist jewelry designs are gaining popularity among consumers. - **Brick-and-mortar Openings:** More online-based retailers are venturing into physical stores to enhance the customer experience. - **Designer Streetwear Brands:** The rise of designer streetwear brands is creating opportunities for unique retail experiences. ### Sectors Adopting This - **Jewelry:** The jewelry industry has an opportunity to cater to the growing demand for bold yet minimalist designs. - **Retail:** The retail industry can explore the integration of physical stores to provide a more immersive and interactive shopping experience. - **Fashion:** The fashion industry can capitalize on the popularity of designer streetwear brands by creating innovative collaborations and retail concepts. ## Related on Trend Hunter - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Fine Jewelry Boutique Openings](https://www.trendhunter.com/trends/ecksand-yorkville.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md)