# Charitable Pandemic Relief Apparel Prabal Gurung Teamed Up with All Americans for COVID-19 Relief By Katherine Pendrill | Published 2020-04-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/all-americans References: [hypebae](https://hypebae.com/2020/4/prabal-gurung-coronavirus-covid-19-merchandise-t-shirt-hat-relief-all-americans-initiative) & [allamericans.us](https://allamericans.us/products/allamericans-t-shirt-by-prabal-gurung) Famed Nepalese-American designer [Prabal Gurung](https://www.trendhunter.com/trends/prabal-gurung-x-kiss) recently teamed up with the clothing brand All Americans on a special COVID-19 relief initiative. The Prabal Gurung x All Americans collaboration is a cross-cultural campaign that specifically aims to curb the racially motivated violence against Asian-Americans fuelled by the COVID-19 pandemic. The collection includes items such as [T-shirts and hats](https://www.trendhunter.com/trends/hats-for-hope-movement) printed with an upward-facing arrow, which represents the initiative’s logo. The idea behind the symbol is to "reflects our nation’s collective rise when — and only when — we are embraced, treated, and supported as equals." With all net proceeds going towards [COVID-19 relief in affected communities](https://www.trendhunter.com/trends/goldie-swimwears-campaign), the Prabal Gurung x All Americans collection is a powerful way to support marginalized communities. Image Credit: *All Americans.* ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Pandemic Relief Apparel:** The trend of creating fashion collections that support COVID-19 relief efforts. - **Cross-cultural Collaboration:** The trend of designers teaming up with brands from different cultural backgrounds to send social messages that promote unity and equality. - **Anti-racism Campaigns:** The trend of fashion brands launching campaigns and products that raise awareness about racial inequalities, discrimination, and violence. ### Sectors Adopting This - **Fashion:** Fashion companies can employ strategic partnerships and creative apparel design to address pressing social issues like COVID-19 relief and racial injustice. - **Non-profit/charity:** Non-profits and charities can partner with fashion brands and public figures to generate funds and create campaigns that raise awareness for their respective causes. - **Social Activism:** The apparel industry can serve as a platform for promoting social activism and raising awareness about current events and pressing social issues. ## Related on Trend Hunter - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md)