# Preppy Surfer Editorials GQ Japan's All American Fashion Story is Cozy and Rugged By Jana Pijak | Published 2014-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/all-american-fashion References: [malemodelscene.net](http://www.malemodelscene.net/editorial/jae-yoo-ryan-heavyside-arnaldo-anaya-lucca-gq-japan/) & [defactoinc](http://www.defactoinc.com) Jae Yoo and Ryan Heavyside don sporty menswear looks in [GQ](https://www.trendhunter.com/trends/nba-allstar-collection-1) Japan's All American fashion story. The editorial is photographed by Arnaldo Anaya Lucca's lens and features fashion direction by Grant Pearce. Styling for GQ Japan's All American fashion story is courtesy of Jacky Tam who works alongside the shoot's hair stylist Tetsuya Yamakata. Jacky dresses models Jae and Ryan in lightweight knits, heavy cotton shorts and other [sporty casuals](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ). [Mixing athletic and preppy references](https://www.trendhunter.com/trends/beams-plus-2), this editorial's wardrobe pays homage to an effortlessly cool and surfer-inspired aesthetic. In addition to its sporty wardrobe, the shoot is lensed beach-side and boasts gorgeous views of sandy landscapes and the open ocean. The series is made up of monochromatic and color-infused images that are striking and candid. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Surfer-inspired Sportswear:** Opportunities for sportswear brands to integrate preppy and athletic references into their collections. - **Naturalistic Photography:** Opportunities for photography companies to focus on showcasing natural landscapes and candid shots of models. - **All-american Aesthetic:** Opportunities for fashion brands to celebrate classic American fashion through cozy and rugged designs. ### Where This Applies - **Sportswear:** Sportswear brands can take inspiration from preppy surfer fashion to create new collections that resonate with consumers. - **Photography:** Photography businesses can focus on integrating natural landscapes and candid shots to create visually striking and engaging editorials. - **Fashion:** Fashion brands can capitalize on the all-American aesthetic by incorporating cozy and rugged designs into their collections. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Americana-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/apc-and-jw-anderson.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md)