# Imminent Digestive Aid Ads These Alka-Seltzer Ads Depict the Process of Stomach Relief via Imagery By Kyle Towers | Published 2013-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alkaseltzer-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/alka_seltzer_armagefood) & [alka-seltzer](http://alka-seltzer.com/home/index.html) These Alka-Seltzer ads by Sancho BBDO display the products function on an epic scale. By depicting Alka-Seltzer as a massive force it shows that whatever [food the customer eats](https://www.trendhunter.com/trends/taste-our-world) is truly no match. We have two examples of this [clever concept](https://www.trendhunter.com/trends/dreamies-treats). The first depicts Alka-Seltzer as a giant iceberg and the second shows as a moon. The iceberg example references the Titanic as the tiny cooked pig on a boat is doomed to be taken care of by the Alka-Seltzer. The second of the moon may suggest that it is pulling the food into orbit and therefore has control of it and any side effects it may pose. Both Alka-Seltzer ads effectively show the power it has over food. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Visualization Advertising:** Creating ads that use epic imagery to visually depict the effectiveness of a product or service, like Alka-Seltzer's ads. - **Disruptive Packaging:** Exploring innovative packaging designs that can enhance the perception of a product's capabilities, similar to the way Alka-Seltzer's ads portray the product as a massive force. - **Symbolic Storytelling:** Using symbolic representations in advertising to convey the desired message and create a memorable impact, as seen in Alka-Seltzer's ads portraying the product as an iceberg and a moon. ### Who This Affects Most - **Pharmaceuticals:** The pharmaceutical industry could adopt visualization advertising to effectively communicate the benefits of different medications. - **Food and Beverage:** The food and beverage industry could explore disruptive packaging concepts to highlight the unique selling points of their products. - **Advertising and Marketing:** The advertising and marketing industry can leverage symbolic storytelling techniques to create impactful campaigns for their clients. ## Related on Trend Hunter - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Indulgent Antacid Tablets](https://www.trendhunter.com/trends/strawberry-milkshake-onthego.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [AI-Driven Probiotic Campaigns](https://www.trendhunter.com/trends/florastor-innard-city.md) - [Improved Stomach Relivers](https://www.trendhunter.com/trends/liquid-antacid-max-strength.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)