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# Four-Pack Alkaline Water Deals
The Alkaline Water Company Inc. Launches New 'Club Pack' Format

By Niko Pajkovic | Published 2022-06-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alkaline-water-company-inc
References: [theshelbyreport](https://www.theshelbyreport.com/2022/06/02/alkaline88s-club-pack-launches-in-sams-club-locations/?utm_source=feedly&utm_medium=rss&utm_campaign=alkaline88s-club-pack-launches-in-sams-club-locations) & [thealkalinewaterco](https://thealkalinewaterco.com/)

![Four-Pack Alkaline Water Deals](https://cdn.trendhunterstatic.com/thumbs/480/alkaline-water-company-inc.jpeg)

The Alkaline Water Company Inc. has announced that it will be rolling out its signature Alkaline88 water in a one-gallon format across 589 Sam's Clubs stores. In addition, the specialty water will now be offered in a 'Club Pack' that will consist of four one-gallon bottles of Alkaline88. The 'Club Pack,' which offers shoppers a discounted price per bottle, will be offered as a Sam's Club exclusive.

 “With the kind of sales velocity we’ve experienced in the grocery channel over the years, we expect the Alkaline88 Club Pack will soon become a member favorite at Sam’s Club,” said Ricky Wright, CEO of The Alkaline Water Company.

For those unfamiliar, The Alkaline Water Company is a leading alkaline water brand known for its sustainable practices and eco-friendly aluminum packaging.

Image Credit: Alkaline88

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 19% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Discounted Water Club Packs:** Retailers can create exclusive club packs of discounted water bottles to increase sales velocity and appeal to shoppers seeking bulk purchases.
- **Sustainable Packaging Practices:** Companies can explore the use of eco-friendly packaging for their products, such as aluminum bottles, to appeal to environmentally conscious consumers.
- **Expansion Into Wholesale Markets:** Brands can extend their product reach by partnering with wholesale clubs and offering exclusive product formats to appeal to the shopping preferences of bulk buyers.

### Who This Affects Most

- **Beverage Industry:** Beverage companies can leverage exclusive product formats and sustainable packaging practices to increase market share and appeal to consumers' environmental values.
- **Retail Industry:** Retailers can take advantage of exclusive discounted club packs to increase foot traffic and appeal to shoppers looking for bulk purchases.
- **Environmental Industry:** Companies focused on sustainability can partner with beverage brands to create eco-friendly packaging solutions that reduce waste and appeal to environmentally conscious consumers.

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