# Prankster Meat Ads Alka Seltzer's Print Campaign Warns You About Evil Food By Luisa Amanda Gomes | Published 2010-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alka-seltzer-print-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/alka_seltzer_beware_of_the_evil_food_sausage) & [alka-seltzer](http://www.alka-seltzer.com/home/index.html) Alka Seltzer's [print campaign](https://www.trendhunter.com/trends/share-a-pepsi) certainly makes me more suspicious of the food that I love. The slogan warns, 'Beware of the evil food,' and by the [naughty actions](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) that they've captured on film, I think they're onto something. These evil foods are just up to no good, as they tie up your shoelaces and pour [hot sauce](https://www.trendhunter.com/trends/expired-sauce-hunt) into your contacts. If Alka Seltzer is our only hope against these misbehaving foods, I think I've got to make a trip to the pharmacy after this article. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Anti-food Advertising:** Companies creating print campaigns with warnings about food could disrupt traditional food advertising by activating negative emotions in viewers. - **Humorous Advertising:** Using humor and satire in advertising can make a lasting impression on viewers and help brands stand out in a cluttered market. - **Product as Solution:** Highlighting a specific product's ability to solve a problem can be an effective way to grab consumer attention and drive sales. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry could benefit from disruptive advertising campaigns that take a new approach to promoting products. - **Pharmaceuticals:** Pharmaceutical companies could consider creating advertising campaigns that position their products as the solution to common ailments caused by food. - **Advertising and Marketing:** Marketing agencies and ad firms could explore new opportunities for creating humorous and disruptive campaigns for their clients. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Refocused Heartburn Campaigns](https://www.trendhunter.com/trends/love-food-back.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md)