# Function-Focused Japanese Sportswear The New Spring/Summer alk phenix Line Boasts Technical Builds By Riley von Niessen | Published 2018-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alk-phenix References: [hypebeast](https://hypebeast.com/2018/2/alk-phenix-spring-summer-2018) & [alkphenix](http://www.alkphenix.com/#link_shoplist) alk phenix, a Japanese fashion label that's known for its highly modern designs that support the natural movements of each wearer, recently debuted its Spring/Summer 2018 line. The apparel that comprises the collection is promoted with a lookbook, which highlights the level of functionality that each and every garment boasts. The images communicate this by showing the models in the middle of an athletic motion, with a number of them jumping up in the air. In addition to having a [technical design](https://www.trendhunter.com/trends/acoldwall-5), the apparel in the collection is incredibly [minimalist](https://www.trendhunter.com/trends/nike-x-sacai), with mostly [monochrome colorways](https://www.trendhunter.com/trends/stein) of black and gray taking over the materials. This enables the collection to be highly versatile, with all of the pieces easily paired together or worn individually. Image Credit: HYPEBEAST ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Function-focused Sportswear:** Disruptive innovation opportunity: Develop sportswear that combines functionality and modern design to support natural movements. - **Technical Builds in Fashion:** Disruptive innovation opportunity: Integrate technical features into fashion designs to enhance performance and functionality. - **Minimalist Apparel:** Disruptive innovation opportunity: Create a collection of minimalist clothing with versatile colorways to facilitate easy pairing and individual wear. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate technical designs and functional elements into fashion apparel for improved style and comfort. - **Sportswear:** Disruptive innovation opportunity: Combine function-focused designs and minimalist aesthetics to create sportswear that caters to both performance and style. - **Apparel:** Disruptive innovation opportunity: Explore the concept of minimalism in apparel, offering versatile and easily combinable clothing options for consumers' convenience. ## Related on Trend Hunter - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md) - [Dynamic Technical Outerwear Series](https://www.trendhunter.com/trends/sportstyle-line.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)