# War Paint Portraiture Alix Malka Beauty Portraits are Candy for the Eyes By Meghan Young | Published 2010-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alix-malka References: [lifelounge](http://www.lifelounge.com/photography/gallery/alix-malka-and-his-flashy-photography.aspx) & [chrisboalsartists](http://www.chrisboalsartists.com/index.php?artist=alixmalka) I love visionary photographers like Alix Malka. Trend Hunter has covered images from this [photo series](http://www.trendhunter.com/trends/underwater-japanese-fashion-shoot-alix-malka) before, and for good reason. Dramatic, imaginative and, in this case, stunningly vibrant, Malka's work is unique and personalized. This time around, Alix Malka's [beauty shots](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) are perfect for the summer season. Sultry and exotic with a gritty edge, this Paris-born, New York-based photographer's signature portraits are [candy for the eyes](https://www.trendhunter.com/trends/miami-art-week). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Portraiture:** Opportunities for disruptive innovation in the beauty industry by utilizing personalized and vibrant beauty shots like Alix Malka's signature portraits. - **Exotic Summer Shots:** Disruptive innovation opportunities by creating summer-themed photo shoots with sultry and exotic vibes like Alix Malka's work. - **Vibrant Imagery:** The trend towards vibrant imagery in the photography industry continues to grow, providing opportunities for innovative photographers to differentiate themselves with unique and personalized shots like Alix Malka's work. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunities for disruptive innovation in the beauty and cosmetics industry by incorporating personalized and vibrant beauty shots in advertisements, social media, and packaging. - **Fashion and Apparel:** Disruptive innovation opportunities in the fashion and apparel industry by creating summer-themed photo shoots with a sultry and exotic edge to promote seasonal collections. - **Photography:** The trend towards vibrant and personalized photography provides opportunities for disruptive innovation in the photography industry by experimenting with different styles and techniques to stand out from competitors. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md)