# New Age Barbecues Alistair Messom's Barbecue Concept Allows for Stylish Cooking By Allison Love | Published 2010-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alistair-messom References: [bornrich.org](http://www.bornrich.org/entry/barbecue-concept-from-alistair-messom-boasts-glamorized-cooking/) & [alimessom](http://www.alimessom.com/) Alistair Messom's barbecue is quite the stylish looking grill. The barbecue concept comes equipped with a wooden side table and a [stainless steel design](https://www.trendhunter.com/trends/modular-stainlesssteel) that looks sleek and modern. Alistair Messom's barbecue is styled in a loop which makes it an interesting conversation piece as well as a functional [stylish barbecue](https://www.trendhunter.com/trends/american-outdoor-grill). The idea was to come up with a barbecue that meets all the users' requirements, stemming from efficiency and ability to look and functions. Messom's barbecue concept is a pretty way to [stylize your backyard](https://www.trendhunter.com/trends/outdoor-kitchen1). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Stylish Grilling:** There is a disruptive innovation opportunity to create more aesthetically pleasing barbecue designs that function efficiently. - **Multi-functional Barbecues:** There is a disruptive innovation opportunity to develop barbecues that meet not only the traditional grilling needs but also incorporate additional features. - **Sustainable Grilling:** There is a disruptive innovation opportunity to create grilling options that are environmentally sustainable. ### Who This Affects Most - **Outdoor Home Improvement:** The industry can take advantage of the interest in stylish barbecues by incorporating similar designs into other outdoor home improvement products like patio furniture. - **Kitchen Appliances:** Kitchen appliance brands can explore incorporating multi-functional barbecues into their line of products. - **Eco-friendly Products:** Sustainable grilling options may appeal to eco-conscious consumers, providing an opportunity for businesses in the eco-friendly products industry to create more options. ## Related on Trend Hunter - [Suitcase-Style Outdoor Grills](https://www.trendhunter.com/trends/b2q-kit.md) - [Compact Fan-Equipped BBQs](https://www.trendhunter.com/trends/barbecue-nx-smart-grill.md) - [Portable Suitcase-Style Barbecues](https://www.trendhunter.com/trends/yuanye-folding-barbecue.md) - [Old-Fashioned Toolbox Grills](https://www.trendhunter.com/trends/retro-blaze-charcoal-grill.md) - [Mini Modular Outdoor Grills](https://www.trendhunter.com/trends/modular-griller.md) - [Chic Exterior Electric Grills](https://www.trendhunter.com/trends/smeg-builtin-electric-bbq-grill.md) - [Multilayer Portable Charcoal Grills](https://www.trendhunter.com/trends/barbeall-portable-charcoal-grill.md) - [Cooking-Friendly Outdoor Fireplaces](https://www.trendhunter.com/trends/regg-surprise.md) - [Compact Tabletop Charcoal Grills](https://www.trendhunter.com/trends/afterglow-portable-charcoal-stove.md)