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# Etherial Exotic Editorials
The Alison Nix July 2011 Marie Claire Italy Shoot is Seductively Artful

By Corinne Guirgis | Published 2011-07-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/alison-nix-july-2011-marie-claire-italy
References: [trendland.net](http://trendland.net/2011/07/10/alison-nix-by-bharat-sikka-for-marie-claire-italia-july-2011/) & [ohfashionmodel](http://www.ohfashionmodel.com/2011/06/alison-nix-marie-claire-italia-july.html)

The Alison Nix July 2011 Marie Claire Italy editorial is more than just a [fashion shoot](https://www.trendhunter.com/trends/contemporary-femininity), it's a stunning work of art. It's a solitary shoot filled with emotion, that is both a fashion spread and landscape one at the same time, as it takes Nix through a variety of exotic locations that are visually enticing.

Lensed by Bharat Sikka, the shoot is influenced by a diverse array of global cultures and showcases this through its brilliant use of color, lighting, [clothing and accessories](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Even when posing in clutter or alongside others, Nix maintains her position as the focal point of this captivating shoot with her [artful posing](https://www.trendhunter.com/trends/il-pranzo-campaign) and strong, stoic facial expression.

**Implications** - Photography that takes audiences across cultural borders and into global regions that may not have been previously explored are popular for consumers looking for insight into unfamiliar worlds.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Global Cultural Fashion Shoots:** An emerging trend in photography that explores diverse global cultures through fashion shoots, providing consumers with insight into unfamiliar worlds.
- **Artful Fashion Spreads:** A trend of fashion editorials that go beyond showcasing clothing, turning into stunning works of art that capture emotions and tell visual stories.
- **Exotic Location Shoots:** An increasing trend of fashion shoots conducted in visually enticing, exotic locations, providing a unique backdrop for fashion storytelling.

### Sectors Adopting This

- **Fashion Photography:** Creative opportunities for photographers to capture fashion in a way that merges cultural exploration and artistic expression.
- **Fashion Publishing:** Opportunities for fashion magazines to feature editorials that move beyond mere fashion spreads, becoming captivating works of art and storytelling.
- **Fashion Travel and Tourism:** An emerging industry in curating fashion shoots in exotic locations, offering travel and fashion enthusiasts a unique experience and visual inspiration.

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