# Double Denim Editorials The Alisa Matviychuk Exit Magazine Summer 2010 Spread By Zoe Badley | Published 2010-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alisa-matviychuk-exit-magazine References: [fashionising](http://www.fashionising.com/pictures/s--Alisa-Matviychuk-Exit-Magazine-Spring-Summer-2010-6946-1.html) & [exitmagazine](http://www.exitmagazine.co.uk/) Five years ago this fashion trend would've been a fashion no-no, but [double denim](https://www.trendhunter.com/trends/seasonal-denim-collections) is increasingly becoming a popular fad once again. In the Alisa Matviychuk Exit Magazine Summer 2010 editorial, this fashion model shows how to really rock out the denim look. Entitled 'Alisa,' this spread was shot by photographer Greta Ilieva and styled by Louise Fitzpatrick. Model Alisa Matviychuk is featured in several different [denim attires](https://www.trendhunter.com/trends/fall-24-collection) -- from [distressed pants](https://www.trendhunter.com/trends/ksubi-by-elle-collection) to ruffled dresses. Be sure to check out the gallery for more shots from the Alisa Matviychuk Exit Magazine spread. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Double Denim Fashion Trend:** Opportunity for fashion brands to capitalize on the resurgence of the double denim trend. - **Fashion Editorials:** Disruptive innovation opportunity to create unique and engaging fashion editorials. - **Model Styling:** Opportunity for fashion stylists and models to experiment and showcase creative denim looks. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in the fashion industry to create new denim styles and designs. - **Photography:** Opportunity for photographers to explore innovative ways of capturing the double denim trend in fashion editorials. - **Publishing:** Disruptive innovation opportunities for publishing companies to create visually appealing and trend-setting fashion spreads. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Denim-Adorned Furniture Lines](https://www.trendhunter.com/trends/denim-furniture1.md) - [Seasonal Denim Collections](https://www.trendhunter.com/trends/seasonal-denim-collections.md)