# Sick Skating Statues The Alis Skate Gear Campaign Shows Athletic Mannequins By Armida Ascano | Published 2010-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alis-skate-gear References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/alis) & [adsoftheworld](http://adsoftheworld.com/taxonomy/agency/ddb) The Alis Skate Gear campaign by [advertising giant DDB](https://www.trendhunter.com/trends/legitimate-you) is an awesome [set of prints](https://www.trendhunter.com/trends/engineered-for-whatever) that conveys the concept directly. If truly effective advertising is simple and to-the-point, then this campaign is sure to receive a rave response. The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or [famed skaters](https://www.trendhunter.com/trends/speed-shopping) in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Athletic Mannequins:** Opportunity for retailers to create immersive shopping experiences with the use of athletic mannequins - **Campaigns Featuring Mannequins:** Opportunity for brands to create attention-grabbing campaigns by featuring mannequins and showcasing their products - **Bold and Simple Advertising:** Opportunity for brands to use bold and simple campaigns that convey their message effectively ### Industries Being Reshaped - **Retail:** Retail stores can create unique and immersive shopping experiences through the use of athletic mannequins - **Advertising:** Opportunity for advertising agencies to create eye-catching and memorable campaigns featuring mannequins - **Sportswear:** Sportswear brands can make use of mannequins to showcase their latest collections in a dynamic and effective way ## Related on Trend Hunter - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md)