# Oversized Cookie Collections This Project Imagines a New Look for Ali's Cookies Giant Confections By Mishal Omar | Published 2017-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alis-cookies References: [thedieline](http://www.thedieline.com/blog/2017/1/23/this-cookie-packaging-comes-with-some-serious-cheer) & [shipacookie](https://www.shipacookie.com/) Ali's Cookies is a business that focuses almost entirely on providing people with uniquely crafted cookies, and as part of a student project Caitlin Mee created new and improved designs for the brand's visual identity. What the brand is particularly known for is its [cookie cake](https://www.trendhunter.com/trends/snickerdoodle-pizza-cookie), which is essentially a giant soft cookie that comes with varying ingredients – including a classic chocolate chip. Mee designed [slide-out packaging](https://www.trendhunter.com/trends/higgidy-1) for the cake, which features a white backdrop and abstract images of cookies. She also designed packaging for the brand's chocolate chips, which are now offered in structured triangular boxes with translucent panels in the shape of chocolate chips. This branding has the potential to add a more playful dynamic to the business' marketing strategy. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cookie Packaging Innovation:** Redesigning cookie packaging to be more visually appealing and playful can help attract new customers and create a refreshed brand image. - **Oversized Confections:** The rising trend of oversized baked goods, such as cookie cakes, presents an opportunity for bakeries to create unique offerings and stand out in a crowded market. - **Translucent Packaging:** Innovative packaging designs that incorporate translucent panels can create an element of surprise for customers and increase the perceived value of the product. ### Where This Applies - **Bakery:** Innovative cookie packaging and oversized confections can help bakeries differentiate themselves in a competitive industry and attract new business. - **Snack Food:** New and improved packaging designs for snack foods, such as cookies and chocolate chips, can increase the appeal of the products and drive sales growth. - **Graphic Design:** The design industry has an opportunity to collaborate with food businesses to create visually compelling packaging and branding that can help these businesses stand out in a crowded market. ## Related on Trend Hunter - [Slab-Style Cookies](https://www.trendhunter.com/trends/perfectly-imperfect-cookie.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Oversized Individual Serving Cookies](https://www.trendhunter.com/trends/big-chewy-cookies.md) - [Customizable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie-box.md) - [Bite-Sized Brownie Rebrands](https://www.trendhunter.com/trends/bytem-brownie-bites.md) - [Modern Baking-Inspired Brand Refreshes](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Sweet Treat Rebrands](https://www.trendhunter.com/trends/the-new-killer-brownie.md)