# Minimal Mineral Makeup Alima Pure Offers Natural Cosmetic Products for Women By Tiana Reid | Published 2013-01-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/alima-pure References: [twitter](https://twitter.com/alimapure) & [alimapure](http://www.alimapure.com/special-collections-products) It only seems natural that Alima Pure, a mineral makeup company, has come out of Portland, Oregan, the land of the satiric sketch comedy TV show, 'Portlandia.' And even there [Twitter](https://www.trendhunter.com/trends/tesla-solar-range-extending-trailer) account confirms this: in the bio, it reads "From Portland, of course." The ingredients are ideal for those with [sensitive skin](https://www.trendhunter.com/trends/getset-pressed-powder) because the emphasis is on letting your skin "breathe" (who knew skin could breath?), anti-inflammatory ingredients and simplicity. Collections include Black Tie Gala, Love Stories, Holiday Kisses and a seemingly convenient set called Travel Eye Brush Set. For those who aren't too into the [face powder](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder) and heavy eye looks, the brand offers an organic lip balm that contains antioxidants and peppermint oil. **Contact Information** Alima Pure [website](http://www.alimapure.com/) Alima Pure on [Facebook](https://www.facebook.com/alimapure) Alima Pure on [Twitter](https://twitter.com/alimapure) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Natural Makeup:** There is an opportunity for other cosmetics companies to create natural makeup products with a focus on using non-toxic, anti-inflammatory ingredients for consumers with sensitive skin. - **Simplicity in Cosmetics:** There is disruptive innovation potential for applying the concept of minimalism to the formulation and packaging of cosmetics. - **Organic Lip Balms:** There is opportunity for cosmetics companies to create organic lip balms that contain ingredients like antioxidants and peppermint oil. ### Industries Being Reshaped - **Cosmetics Industry:** There is an opportunity for the cosmetics industry to invest in the production of natural makeup and promote the usage of non-toxic, anti-inflammatory ingredients for sensitive skin. - **Organic Beauty Industry:** There is disruptive innovation potential for the organic beauty industry to expand into creating more natural and non-toxic makeup products. - **Lip Care Industry:** There is opportunity for the lip care industry to invest in the production of organic lip balms that contain ingredients like antioxidants and peppermint oil. ## Related on Trend Hunter - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Functional Makeup Bundles](https://www.trendhunter.com/trends/organic-makeup.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Non-Toxic Kid-Friendly Make-Up Kits](https://www.trendhunter.com/trends/kids-makeup-kit.md)