# Green Luxury Retreats Alila Hotels Developing Atoll Carefully By Going Like Sixty | Published 2008-09-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/alila-hotels-developing-atoll-carefully References: [alilavillas](http://www.alilavillas.com/news/news.asp?newsID=1001062) Alila Hotels and Resorts is carefully building more eco-luxury retreats, this time deep in the Maldives. Alila Fillas Hadahaa is set in the Gaafu Alifu Atoll, an area containing endangered coral reefs. Alila Hotels has been recognized by Green Globe for their development practices and now the $40 million resort has been carefully planned to have only positive impact on the economy, without negative impact on the ecology. **Implications** - With society placing an increased importance on environmentally friendly products, a company or brand can benefit by creating a line or series of products that are entirely eco-friendly. By having a series of products that are Green, a company can trumpet its commitment to sustainable products and living without seeming disingenuous. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-luxury Tourism:** Developing luxury retreats with a focus on sustainability and positive impact on the environment and economy. - **Green Globe Certification:** Increasing demand for Green Globe certified hotels and resorts with eco-friendly business practices and sustainable development. - **Environmentally Friendly Products:** Creating a line of eco-friendly products to meet the increasing demand for sustainable and environmentally friendly options. ### Who This Affects Most - **Luxury Hospitality:** Developing eco-luxury retreats that prioritize sustainability to attract environmentally conscious guests. - **Sustainable Tourism:** Increasing demand for Green Globe certified hotels and resorts with eco-friendly business practices and sustainable development to promote environmentally responsible tourism. - **Green Product Manufacturing:** Creating eco-friendly versions of products to meet the increasing demand for sustainable and environmentally friendly options. ## Related on Trend Hunter - [Opulent Eco-Conscious Stays](https://www.trendhunter.com/trends/ayana-residences.md) - [Eco-Friendly Hotel Overhauls](https://www.trendhunter.com/trends/hotel-shilla.md) - [Ultra-Luxe Overwater Resorts](https://www.trendhunter.com/trends/the-private-reserve.md) - [Ocean-Inspired Hotel Bathroom Lines](https://www.trendhunter.com/trends/groupe-gm-and-algotherm.md) - [Minimal Environmental Footprint Hotels](https://www.trendhunter.com/trends/shorebreak-hotel.md) - [Luxe Sustainable Hotels](https://www.trendhunter.com/trends/hari-hong-kong.md) - [Eco-Friendly Luxury Villas](https://www.trendhunter.com/trends/land-villas.md) - [Eco-Friendly Rainforest Resorts](https://www.trendhunter.com/trends/mandai-rainforest-resort.md) - [Eco-Friendly Hotel-Home Hybrids](https://www.trendhunter.com/trends/hotel-homes.md)