# Baby-Friendly Probiotic Supplements Align Baby Probiotic Colic Relief Soothes Infant Tummies By Michael Hemsworth | Published 2020-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/align-baby-probiotic References: [drugstorenews](https://drugstorenews.com/align-baby-probiotic-colic-relief-supports-infants-tummies) & [alignprobiotics](https://www.alignprobiotics.com/en-us) The [Align Baby Probiotic](https://www.trendhunter.com/trends/align-womens-dual-action-probiotic) Colic Relief supplement is a new product from the Cincinnati-based company that will provide parents with a way to provide [digestive discomfort relief](https://www.trendhunter.com/trends/digestive-discomfort) for little ones. The product is formulated with a strain of good bacteria that is healthy for baby tummies and features an easy dropper bottle dispenser for accurately providing babies with a dose. The supplement maintains a free-from ingredient list that doesn't contain any soy, dairy or gluten. Board-certified registered nurse and mother Jamie Otis partnered with the brand on the launch of the Align Baby Probiotic Colic Relief supplement and said, "As a mom to a new baby and someone constantly in touch with other moms of little ones, a pain point we share is finding the best ways to soothe fussiness in our kiddos. We’ve all been craving that clutch product that will deliver effective, quick relief, and [Align Probiotic’s](https://www.trendhunter.com/trends/lululemon-4) new Baby Probiotic product gets it done. As a trusted brand that’s been the #1 recommended probiotic for over 10 years for relieving symptoms of digestive upsets, it was a no brainer to have Align’s newest product on hand before Hendrix was born in case I needed it.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Baby-friendly Probiotic Supplements:** Opportunity for companies to develop innovative probiotic supplements specifically designed for infants to address digestive discomfort. - **Easy Dropper Bottle Dispenser:** Potential for companies to create user-friendly dropper bottle dispensers for accurate dosing of supplements, catering to the needs of parents. - **Free-from Ingredient Lists:** Growing demand for baby products with ingredient lists that are free from common allergens like soy, dairy, and gluten, opening up opportunities for companies to develop new formulations. ### Sectors Adopting This - **Pharmaceuticals:** Disruptive innovation opportunities for pharmaceutical companies to develop probiotic supplements specifically designed for infants to relieve digestive discomfort. - **Healthcare:** Opportunity for healthcare companies to develop innovative products and tools like easy dropper bottle dispensers, catering to the needs of parents and ensuring accurate dosing for infants. - **Baby Products:** Growing market for baby products with free-from ingredient lists, creating opportunities for companies to develop new formulations that cater to the needs of parents seeking allergen-free options for their infants. ## Related on Trend Hunter - [Infant-Targeted Digestive Supplements](https://www.trendhunter.com/trends/kendamil-procomfort-baby-drops.md) - [Child-Focused Probiotic Supplements](https://www.trendhunter.com/trends/trubiotics-products.md) - [Kids Probiotic Supplements](https://www.trendhunter.com/trends/biokult-infantis.md) - [Infant Immune Support Drops](https://www.trendhunter.com/trends/baby-probiotic-drops.md) - [Female-Focused Probiotic Supplements](https://www.trendhunter.com/trends/align-womens-dual-action-probiotic.md) - [Organic Infant Nutrition Products](https://www.trendhunter.com/trends/bobbie-1.md) - [Family-Friendly Probiotic Supplements](https://www.trendhunter.com/trends/smartypants-digestive.md) - [Nutritional Infant Supplements](https://www.trendhunter.com/trends/synbiotic-powder.md) - [Infant Digestive Health Campaigns](https://www.trendhunter.com/trends/infant-digestive-health.md)