# Collaborative Checkered Jerseys ALIFE and Umbro Crafted a Limited-Edition Soccer Jersey By Amy Duong | Published 2018-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alife References: [highsnobiety](https://www.highsnobiety.com/p/alife-umbro-soccer-jersey/#slide-3) & [alifenewyork](https://alifenewyork.com/collections/new-arrivals/products/alife-umbro-jersey) New York-based lifestyle brand ALIFE joined forces with [English sportswear label Umbro](https://www.trendhunter.com/trends/freaks-store-and-umbro) to create a unique soccer jersey. The partnership delivers a limited-edition sportswear piece as a part of the Winter 2018 collection. The [collaborative soccer jersey](https://www.trendhunter.com/trends/white-mountaineering-umbro) is available in either a white colorway or a black colorway. The ALIFE x Umbro piece boasts a tonal checkerboard pattern across the entire garment. Branding is accented across the chest with ALIFE's sports logo. On the right shoulder, there are more accents of logo details and a slogan that reads "A Way Of Life" is found on the left chest area. The exclusive soccer jersey is sold online at ALIFE and at the flagship store, priced at $85. Image Credit: ALIFE, Umbro ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Limited-edition Sportswear:** Opportunity for other brands to collaborate with sportswear labels to create unique and exclusive pieces for consumers. - **Tonal Checkerboard Pattern:** Opportunity for fashion brands to incorporate checkerboard patterns into their designs, adding a trendy and edgy element to their collections. - **Branded Logo Accents:** Opportunity for brands to emphasize their logo through strategic placement and design accents, creating a recognizable and desirable product. ### Who This Affects Most - **Fashion:** Fashion industry can explore collaborations with sportswear brands to create limited-edition and highly sought-after pieces. - **Sportswear:** Sportswear industry can capitalize on the trend of tonal checkerboard patterns, offering consumers unique and stylish options in their collections. - **Retail:** Retail industry can leverage branded logo accents to create exclusive collaborations and merchandise that drive consumer interest and sales. ## Related on Trend Hunter - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Limited Knit Soccer Jerseys](https://www.trendhunter.com/trends/rice-nine-ten.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Anniversary-Commemorating Jersey Designs](https://www.trendhunter.com/trends/over-the-pitch.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md) - [Iconic Soccer-Themed Jackets](https://www.trendhunter.com/trends/truly-hardseltzer.md)