# Monster-Themed Unconventional Goods The New Alife Spring/Summer 2019 Range Highlights Frankenstein By Amy Duong | Published 2019-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alife-spring References: [highsnobiety](https://www.highsnobiety.com/p/alife-frankenstein-monster/) & [alifenewyork](https://alifenewyork.com/collections/alife) The latest Alife Spring/Summer 2019 collection brings forth a small three-piece selection of goods that celebrate the [iconic Frankenstein monster](https://www.trendhunter.com/trends/smashers-horror-house). The collection features a [graphic tee](https://www.trendhunter.com/trends/uniqlo-ut-revives-chainsaw), a soft sculpture that also functions as a phone stand and a [Zippo](https://www.trendhunter.com/trends/cannabisthemed-lighter) lighter. All of the pieces are themed around the green monster and boasts branding accents of the streetwear imprint. The tee boasts a plain white color as the base and has "Shop Art Museum" branded on the front in green alongside a black and white visual of Frankenstein. The Zippo is predominantly matte green and features the logo in red. Finally, the hand sculpture and phone holder replicates the monster' hand, functioning as a space for small electronics generally and features branding details in a contrasting white color. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 76% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Monster-themed Goods:** Creating unconventional goods with a monster theme presents an opportunity for unique and eye-catching products. - **Graphic Streetwear:** Incorporating graphic designs into streetwear items allows for bold and distinctive fashion choices. - **Functional Phone Accessories:** Combining phone stands with other functional elements, like a sculpture, opens up possibilities for creative and practical phone accessories. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore monster-themed designs to create new and exciting apparel options. - **Streetwear:** Streetwear brands can take advantage of graphic designs to stand out from the competition and cater to a niche audience. - **Phone Accessories:** Companies in the phone accessories industry can innovate by combining functionality with unique and visually appealing designs. ## Related on Trend Hunter - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Character Apparel Collection](https://www.trendhunter.com/trends/pop-mart-uniqlo-the-monster.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Luxury Character Luxe Capsules](https://www.trendhunter.com/trends/moynat-x-kasing-lung.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md)