# Typographic Street Shoes Alife Spring 2011 Collection Features Fontastic Branding By Marissa Brassfield | Published 2010-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alife-spring-2011 References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/08/agenda-summer-2010-alife-spring-2011-footwear-preview/) & [alifekicks](http://www.alifekicks.com/) These street shoes are from the Alife Spring 2011 collection, and feature typographic menswear that any word nerd can appreciate. The line channels the old-school aesthetic of [saddle shoes](https://www.trendhunter.com/trends/adidas-x-brain-dead-x-dsm) and deck shoes, but retains a modern edge. Some of the shoes feature [Vibram](https://www.trendhunter.com/trends/vibram-fivefingers-1) soles for extra comfort. See more images of the Alife Spring 2011 collection above, and check out other hot [deck shoes for men](https://www.trendhunter.com/trends/lv-buttersoft-sneaker) below. **Implications** - One of the best ways a brand can distinguish itself as a tastemaker is by slightly (but brazenly) altering a traditional product. By adding a bit of edge to an established commodity, the company shows that it appreciates the conventional as well as the cutting-edge. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Typography in Fashion:** Incorporating typographic elements into fashion creates a unique visual appeal and attracts word nerds and fashion enthusiasts alike. - **Modernizing Classic Styles:** Updating traditional footwear styles with a modern twist appeals to consumers who appreciate both nostalgia and contemporary design. - **Comfort-driven Fashion:** The inclusion of Vibram soles in street shoes demonstrates the growing demand for comfortable and functional fashion items. ### Where This Applies - **Fashion Design:** Fashion designers can explore the combination of typography and clothing to create visually compelling and unique collections. - **Footwear Manufacturing:** Footwear manufacturers can integrate Vibram soles into their designs to cater to the increasing demand for comfortable and supportive shoes. - **Brand Marketing and Advertising:** Marketing and advertising professionals can leverage the trend of modernizing classic styles to create engaging campaigns that resonate with both traditional and contemporary audiences. ## Related on Trend Hunter - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Stylish Everyday Men's Footwear](https://www.trendhunter.com/trends/lululemon-2.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Streetwear Oxford Footwear](https://www.trendhunter.com/trends/1461-3eye-shoe.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Low-Profile Lifestyle Sneakers](https://www.trendhunter.com/trends/sunset-sneaker.md)