# Humanimal Body Painting 'Aliento' from Emerson Navarette Will Have You Hungry for Eclipse Gum By Michael Hines | Published 2010-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aliento-from-emerson-navarette References: [behance.net](http://www.behance.net/gallery/ALIENTO/662382) & [behance.net](http://www.behance.net/emersonnavarrete) 'Aliento' from Emerson Navarette is an interesting ad campaign for [Eclipse](https://www.trendhunter.com/trends/total-eclipse-straight-bourbon) gum that combines humanimal art with [body painting](https://www.trendhunter.com/trends/lick-the-one-campaign). These two things have become equally popular with advertisers over recent years, but this is the first time I have seen the two together in one campaign. The painted faces in 'Aliento' from Emerson Navarette look amazing. My favorite has to be the dog -- the tongue hanging out of the open mouth makes the picture. Eclipse gum and Emerson Navarette hit one out of the park here. I am suddenly craving some Eclipse gum. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Humanimal Body Painting:** Disruptive innovation opportunity: Explore the use of humanimal body painting in advertising campaigns to create striking and memorable visuals. - **Combining Art Forms:** Disruptive innovation opportunity: Experiment with combining different art forms, such as body painting and humanimal art, to create unique and attention-grabbing campaigns. - **Creative Advertising Techniques:** Disruptive innovation opportunity: Embrace creative advertising techniques, like the combination of body painting and humanimal art, to stand out in a crowded market. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrate humanimal body painting into advertising strategies to captivate audiences and leave a lasting impression. - **Art and Design:** Disruptive innovation opportunity: Explore the fusion of different art forms, such as body painting and humanimal art, to push the boundaries of artistic expression and create visually stunning works. - **Consumer Goods:** Disruptive innovation opportunity: Incorporate creative advertising techniques, like the combination of body painting and humanimal art, to promote products and generate curiosity among consumers. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md)