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# Neutral Burnt Belt Bags
Rick Owens DRKSHDW Line Introduces the New Alien Patch Belt Bag

By Amy Duong | Published 2019-03-02 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/alien-patch-belt
References: [hypebeast](https://hypebeast.com/2019/3/rick-owens-drkshdw-aliens-canvas-belt-bag-release) & [matchesfashion](https://www.matchesfashion.com/products/Rick-Owens-DRKSHDW-Aliens-patch-canvas-belt-bag-1255651)

[Rick Owens's](https://www.trendhunter.com/trends/rimowa-x-rick-owens) diffusion label DRKSHDW recently introduces a new accessory item that is predominantly simplistic in design entitled the 'Alien Patch Belt Bag.' The bag is set to be a part of the label's overall Spring/Summer 2019 selection and it is inspired by both youth culture and paranormal activity. The opposing concepts are translated through visual graphic imprints complete in a gritty manner.

The actual structure of the piece is a nod to [pop culture](https://www.trendhunter.com/trends/at-the-edge-of-time), especially during the warmer seasons. The Alien Patch Belt Bag is constructed from cream canvas materials and is features tattered drawstrings for a deconstructed look along with a burnt laminated window of what seems to be a photographic print of a young child. It is complete with a zipper pouch inside and an external pocket enclosed with velcro, rounded out with a plastic clip around the bag.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 82% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Minimalistic Belt Bags:** Opportunity for disruptive innovation: Develop belt bags with clean and simple designs, appealing to consumers who prefer minimalist aesthetics.
- **Youth Culture-inspired Accessories:** Opportunity for disruptive innovation: Create accessories that capture the essence of youth culture, appealing to younger consumers who value self-expression and individuality.
- **Deconstructed Fashion:** Opportunity for disruptive innovation: Explore deconstructed elements in fashion designs, offering unique and unconventional garments that challenge traditional notions of style.

### Industries Being Reshaped

- **Fashion Accessories:** Opportunity for disruptive innovation: Innovate in the fashion accessories industry by creating unique and visually striking belt bags that stand out from the competition.
- **Youth Fashion:** Opportunity for disruptive innovation: Target the youth fashion market by developing accessories that resonate with youth culture and offer a sense of self-expression.
- **Streetwear:** Opportunity for disruptive innovation: Push the boundaries of streetwear fashion with deconstructed pieces that challenge traditional design norms and appeal to fashion-forward consumers.

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