# Intergalactically Themed Fruit Snacks Alien Encounters Fruit Roll-Ups Come in Three Flavors By Michael Hemsworth | Published 2023-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alien-encounters-fruit-rollups References: [snackandbakery](https://www.snackandbakery.com/articles/109078-general-mills-travels-to-outer-space-with-alien-encounters-fruit-roll-ups) & [generalmills](https://www.generalmills.com/)  The Alien Encounters Fruit Roll-Ups have been introduced by General Mills as a new take on the classic fruit snack that incorporates a series of intergalactically themed accents for consumers to enjoy. The product comes in three flavors including Star Berry, Solar Berry and a mystery flavor, which fans can take a guess at deciphering for the chance to win some Fruit Roll-Ups-themed alien swag. The product is launching in 10 and 30-packs priced at $4.69 and $10.29, respectively, and are arriving now at retailers in the US. The Alien Encounters Fruit Roll-Ups is the first of [General Mills'](https://www.trendhunter.com/trends/trix-popcorn) fruit snack products to show off its new branding aesthetic, which comes as the first update in eight years. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 43% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Intergalactic Themed Snacks:** There is an opportunity to create more intergalactically themed snacks since this is an untapped market. - **Mystery Flavored Snacks:** Creating mystery flavors for products can lead to higher consumer engagement and more loyal customers. - **Branding Aesthetics Update:** Updating branding aesthetics can help companies to stay relevant and attract new customers. ### Where This Applies - **Food and Beverage:** Introducing more intergalactic-themed snacks could lead to growth in the food and beverage industry. - **Marketing and Advertising:** Using mystery flavors to create buzz for products can lead to opportunities in the marketing and advertising industry to engage consumers. - **Packaging and Labeling:** Updating packaging and labeling for products can lead to growth in the packaging and labeling industry. ## Related on Trend Hunter - [Sci-Fi Series Fruit Snacks](https://www.trendhunter.com/trends/general-mills-and-stranger-things.md) - [Superhero-Inspired Fruit Snacks](https://www.trendhunter.com/trends/general-mills-marvel-fruit-snacks.md) - [Smoothie-Inspired Fruit Snacks](https://www.trendhunter.com/trends/jamba-fruit-flavored-snacks.md) - [Ghost-Themed Snack Products](https://www.trendhunter.com/trends/general-mills-halloween.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Strip-Style Whole Fruit Snacks](https://www.trendhunter.com/trends/welchs-absolute-fruitfuls.md) - [Intergalactic Snack Products](https://www.trendhunter.com/trends/general-mills-guardians-of-the-galaxy.md) - [Dynamic Fruit Snacks](https://www.trendhunter.com/trends/welchs-juicefuls-fusions.md) - [Sci-Fi Series Pizza Snacks](https://www.trendhunter.com/trends/totinos-spicy-pizza-rolls.md)