# In-Theater VR Games Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant' By Laura McQuarrie | Published 2017-05-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/alien-covenant References: [eventmagazine](http://www.eventmagazine.co.uk/global-fox-unveils-vr-experience-alien-covenant/brands/article/1432663) & [prnewswire](http://www.prnewswire.com/news-releases/experience-alien-covenant-firsthand-with-in-utero-virtual-reality-tour-exclusively-at-regal-300451470.html) For the launch of Ridley Scott's newest film, 'Alien: Covenant,' Twentieth Century Fox and [Regal Cinemas](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel) are offering a unique virtual reality experience that takes fans into the terrifying world of Alien. 'Alien: Covenant In Utero' is a 360-degree virtual reality game that's being offered in participating Regal Cinemas that promises to offer a "journey into a living nightmare that offers a terrifyingly close and personal encounter as an alien Neomorph at the time of its birth." Alien fans will be able to immerse themselves in the VR world through [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) Rift demo kiosks in the cinema. Fittingly, these stations are powered by [Alienware](https://www.trendhunter.com/trends/alienware-x-twitch) Aurora PCs, which are more than capable of handing the demands of high-quality virtual reality viewing. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Gaming:** The launch of 'Alien: Covenant In Utero' showcases the continued growth and potential of virtual reality gaming experiences. - **In-theater Experiences:** Regal Cinemas' immersive VR experience highlights the trend of providing unique and interactive experiences for moviegoers within the theater environment. - **Movie Tie-in VR Experiences:** The partnership between Twentieth Century Fox and Regal Cinemas demonstrates the increasing popularity and innovation in virtual reality experiences that are directly related to movies. ### Sectors Adopting This - **Film Exhibition:** The 'Alien: Covenant In Utero' VR game presents an opportunity for film exhibition companies to enhance the movie-watching experience and attract a wider audience segment. - **Virtual Reality Technology:** The use of Oculus Rift and Alienware Aurora PCs in Regal Cinemas' VR kiosks signifies the ongoing advancements and potential for disruptive innovation in the virtual reality technology industry. - **Entertainment Partnerships:** Partnerships between movie studios and theater chains, like the one between Twentieth Century Fox and Regal Cinemas, open up new possibilities for immersive entertainment experiences and collaborative marketing campaigns. ## Related on Trend Hunter - [VR Alien Horror Games](https://www.trendhunter.com/trends/predator-hunting-grounds.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [VR Horror Movie Experiences](https://www.trendhunter.com/trends/monkeypaw-productions-all-aboard.md) - [High-Fidelity Space Voyages](https://www.trendhunter.com/trends/interstellar-arc.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md) - [Metaverse Movie Recreations](https://www.trendhunter.com/trends/gray-man.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md)