# Extraterrestrial Influencer Campaigns MoonPie's Alien Acquisition Shares Ads for Extraterrestrials By Laura McQuarrie | Published 2023-12-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alien-acquisition References: [designtaxi](https://designtaxi.com/news/425925/MoonPie-Becomes-The-First-To-Concoct-Ads-Purely-For-Extraterrestrials/) & [moonpiealienacquisition](https://www.moonpiealienacquisition.com/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Captivating press conferences, UAP reports and curious discoveries surged interest in extraterrestrial existence in 2023, and [MoonPie](https://www.trendhunter.com/trends/solar-eclipse-survival-kit) is capping off the year with Alien Acquisition ads that specifically speak to extraterrestrial life. Humans who visit the brand's Alien Acquisition website will be confused by the banners and images made up of undiscernible characters, although scrolling enough reveals an invitation for extraterrestrials to prove that they're an "alien-fluencer." MoonPie is looking for the first non-human to prove their identity for a chance to become an alien-fluencer, and as part of its extensive campaign, it is putting out [static, mobile, and digital billboards](https://www.trendhunter.com/trends/tates-bake-shops), airplane and boat banners, and even drone shows over the Pyramid of the Sun in Teotihuacan, Mexico. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 76% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Extraterrestrial Existence Interest:** Captivating press conferences and curious discoveries surged interest in extraterrestrial existence in 2023. - **Non-human Influencers:** MoonPie's Alien Acquisition campaign invites extraterrestrials to prove their identity for a chance to become an alien-fluencer. - **Multimedia Outdoor Advertising:** MoonPie's extensive campaign includes static, mobile, and digital billboards, airplane and boat banners, and even drone shows over the Pyramid of the Sun in Teotihuacan, Mexico. ### Where This Applies - **Advertising:** MoonPie's Alien Acquisition campaign explores the potential of using non-human influencers in advertising. - **Entertainment:** The surge in interest in extraterrestrial existence opens up opportunities for creating entertainment content centered around aliens. - **Out-of-home Advertising:** The use of multimedia outdoor advertising, such as billboards, banners, and drone shows, presents innovative possibilities for the out-of-home advertising industry. ## Related on Trend Hunter - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Otherworldly Sandwich Delivery Promotions](https://www.trendhunter.com/trends/ultimate-footlong-offering.md) - [Intergalactically Themed Fruit Snacks](https://www.trendhunter.com/trends/alien-encounters-fruit-rollups.md) - [Eclipse-Inspired Snacking Kits](https://www.trendhunter.com/trends/solar-eclipse-survival-kit.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Patriotic Troops-Supporting Snack Pies](https://www.trendhunter.com/trends/moonpie-patriotic-pies.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md)