# Disney Movie Makeup Lines Ubran Decay Creates an 'Alice Through the Looking Glass' Collection By Meghan Young | Published 2016-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alice-through-the-looking-glass References: [refinery29](http://www.refinery29.com/2016/04/107883/urban-decay-disney-alice-through-the-looking-glass-collection) & [urbandecay](http://www.urbandecay.com/) 'Alice Through the Looking Glass' is coming to theatres very shortly and to celebrate [Urban Decay](https://www.trendhunter.com/trends/urban-decay-x-m3gan) has created a line of makeup dedicated to the fairy tale classic. Of course as the [Instagram](https://www.trendhunter.com/trends/swirld) caption, "UD is going back down the rabbit hole!," suggests, the brand collaborated with [Disney](https://www.trendhunter.com/trends/sigma-beauty-x-disney-beauty-and-the-beast) before during the release of 'Alice in Wonderland' back in 2010. Although the Alice Through the Looking Glass collection by Urban Decay is only being teased right now, it appears it will include 20 different shades ranging from a shimmery green to a deep purple as well as lip products. Considering the incredible makeup artistry showcased in the movie, this is a natural fit for both parties involved. Who wouldn't want to embrace their inner Alice once in a while? ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Movie-inspired Makeup Collections:** Opportunity for cosmetics brands to collaborate with movie studios and create limited-edition makeup lines inspired by popular films. - **Collaboration Between Beauty Brands and Entertainment Companies:** Opportunity for beauty brands to partner with entertainment companies to create unique product lines based on popular movies or television shows. - **Influencer Marketing in the Beauty Industry:** Opportunity for beauty brands to leverage the power of social media influencers to promote and endorse their movie-themed makeup collections. ### Where This Applies - **Cosmetics:** Cosmetic brands can capitalize on pop culture trends by creating movie-inspired makeup collections that appeal to fans of specific films. - **Entertainment:** Opportunity for movie studios and production companies to partner with beauty brands to promote and extend the reach of their films through makeup collaborations. - **Marketing and Advertising:** Beauty brands can utilize influencer marketing strategies to create buzz and generate excitement around their movie-themed makeup collections. ## Related on Trend Hunter - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md) - [Spooky Holiday Cosmetics](https://www.trendhunter.com/trends/wet-n-wild-beauty-x-disney.md) - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md)