# Edible Cocktail Fragrances Alice & the Magician Offers Fragrances that Enhance Food and Drinks By Mishal Omar | Published 2017-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alice-the-magician References: [chicagotribune](http://www.chicagotribune.com/dining/drink/sc-cocktail-sprays-drink-food-0701-20160628-story.html) & [aliceandthemagician](https://www.aliceandthemagician.com/) The company [Alice & the Magician](https://www.trendhunter.com/trends/alice-mushrooms-party-trick) makes perfumes, but instead of using chemicals its products are formulated using natural ingredients to create edible, flavor-enhancing fragrances. The unique concept was designed to enhance the flavor profiles of both cocktails and food items. There are a variety of elixirs and mists that Alice & the Magician offers, including a set that features ginger, chocolate cake, and lemon flavors as well as more unique citrus, cucumber, rosemary & honey, and autumn bonfire flavors. The various elixirs and mists are distinctive products that come at a time when [experiential foods](https://www.trendhunter.com/trends/cafe-gourmand), and the love of "foodie culture" are prominent in the industry, making the products highly relevant to the needs of modern day consumers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible Fragrances:** The trend of edible fragrances offers disruptive innovation opportunities to enhance the flavor profiles of food and drinks. - **Flavor-enhancing Products:** The rise of flavor-enhancing products presents disruptive innovation opportunities to create unique sensory experiences in the food and beverage industry. - **Experiential Foods:** The trend of experiential foods opens disruptive innovation opportunities to cater to the growing demand for immersive dining experiences. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore disruptive innovation opportunities by incorporating edible fragrances and flavor-enhancing products to create unique and memorable dining experiences. - **Perfume and Fragrance:** The perfume and fragrance industry can tap into disruptive innovation opportunities by expanding into the creation of edible, flavor-enhancing fragrances for food and drink applications. - **Hospitality and Events:** The hospitality and events industry can leverage the trend of experiential foods by incorporating edible fragrances and flavor-enhancing products to elevate the sensory experiences of guests. ## Related on Trend Hunter - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Aromatic Wearable Gins](https://www.trendhunter.com/trends/sylvan-mist.md) - [Cocktail-Inspired Home Fragrances](https://www.trendhunter.com/trends/aperol-spritz-fragrance.md) - [Collaborative Dessert Fragrances](https://www.trendhunter.com/trends/meringue-magique.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Alcohol-Inspired Food Flavorings](https://www.trendhunter.com/trends/alcoholinspired-flavors.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md)