# Retro Rainbow Revival Rags The Alice + Olivia Spring 2012 Collection is Refreshingly Colorful By Souzan Michael | Published 2011-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alice-olivia-spring-2012 References: [style](http://www.style.com/fashionshows/review/S2012RTW-ALICEOLIVIA) & [fabsugar](http://www.fabsugar.com/Alice-Olivia-Spring-2012-Presentation-19052029) Although I am not usually one to be drawn toward [bright colors or prints](https://www.trendhunter.com/trends/the-lilly-reserve-collection) of any kind, I cannot help but fall in love with the Alice + Olivia Spring 2012 collection. Sure, I would never be able to pull any of these pieces off, but a girl can dream. With pieces like [wide, super-flared leg floral pants](https://www.trendhunter.com/trends/oasis-society) and a Grecian-style, coral-hued maxi dress, this is one collection that editors and fans alike will be talking about during New York Fashion Week. The Alice + Olivia Spring 2012 collection also features a ton of huge, floppy, wide-brimmed hats in a variety of shades that are just begging to be taken on a cruise to the South of France. While the handful of mod, 60s-inspired monochromatic dresses near the beginning of the show creates a nebulous feel regarding which direction the Alice + Olivia Spring 2012 collection is meant to go in, the [bright retro theme](https://www.trendhunter.com/trends/vowels-1) is definitely more prominent. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** The Alice + Olivia Spring 2012 Collection features a bright, retro theme, which represents a disruptive innovation opportunity for businesses involved in the fashion industry. - **Floral Prints:** The collection features wide, super-flared leg floral pants, which can be a breakthrough for businesses focusing on women's fashion for cruelty-free and eco-friendly clothing. - **Wide-brimmed Hats:** The collection showcases huge, floppy, wide-brimmed hats, representing a disruptive innovation opportunity for companies working in fashion accessories. ### Where This Applies - **Fashion:** The Alice + Olivia Spring 2012 Collection is a great inspiration for businesses in the fashion industry to create colorful and bright collections and attract a larger market. - **Eco-friendly and Cruelty-free Fashion:** The Alice + Olivia Spring 2012 Collection's wide, super-flared leg floral pants could be a disruptive innovation opportunity for the ecological and cruelty-free fashion industry. - **Accessories:** The Alice + Olivia Spring 2012 Collection's wide-brimmed hats represent unexplored innovation opportunities for companies involved in fashion accessories. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)