# Sultry Makeup Collaborations The Alice + Olivia MAC Color Cosmetics Collection By Joanne Lam | Published 2010-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alice-olivia-mac-color-cosmetics References: [fashionindie](http://fashionindie.com/m-a-c-teams-up-with-alice-olivia/) & [wwd](http://www.wwd.com/fashion-news/fashion-scoops/alice-olivia-in-mac-land-dianas-dresses-3034760) The Alice + Olivia [MAC](https://www.trendhunter.com/trends/mac-partnered-with-disney) Color Cosmetics line features a deep and solid-colored palette. Featuring [bright, colored mascaras](https://www.trendhunter.com/trends/emilio-pucci), deeper-toned nail lacquer and other eye-enhancing highlights, this collection takes its theme from the crazy fantasy world of Alice in Wonderland. Available July 8th, many MAC cosmetics and Alice in Wonderland fans will definitely be in line awaiting this collaboration's arrival. **Implications** - Until then, fans will have to subside on these fantastic pictures of what is to come. Although July might seem like an eternity to wait, patient admirers of the Alice + Olivia MAC Color Cosmetics Collection will soon find a world of vividly colorful possibilities at their fingertips. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Vivid Color Palettes:** Opportunity for beauty brands to create makeup collections with bold and bright colors. - **Fantasy-themed Collaborations:** Chance for fashion and beauty brands to partner and create makeup lines inspired by fictional worlds. - **Eye-enhancing Highlights:** Potential for cosmetic companies to develop products that enhance the eyes and create unique looks. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can explore new collaborations and bold color palettes to attract customers. - **Fashion:** Fashion brands can partner with beauty brands to create makeup collections that align with their brand image. - **Entertainment:** Film and entertainment companies can collaborate with beauty brands to launch makeup lines based on popular fantasy franchises. ## Related on Trend Hunter - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Vibrant Summer Beauty Collections](https://www.trendhunter.com/trends/lilo-stitch-collection.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md)