# Trippy Fairy-Tale Restaurants Alice of Magic World in Tokyo is for Discerning Disney-Loving Diners By Marissa Brassfield | Published 2011-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alice-of-magic-world References: [foodista](http://www.foodista.com/blog/2011/04/27/alice-of-magic-world/) & [weheart](http://www.weheart.co.uk/2011/04/27/alice-of-magic-world-tokyo/) Tokyo is home to some [odd theme restaurants](https://www.trendhunter.com/trends/daniels-room), but Alice of Magic World is one I'd actually like to try. This eatery is inspired by the Lewis Carroll classic, and features several different "rooms" with aesthetics that channel the must-read children's book. The first two images depict the "forest" room. Neatly trimmed "hedges" made of carpet and immaculate topiaries are surrounded by checkered floors and walls, mirrors and odd-shaped doors. In another room, a heart-shaped table and chandelier made of hearts beckon an aspiring Queen of Hearts; nearby, playing card tables are set off by lush black banquettes and blood-red seats. Alice of Magic World was designed by Fantastic Design Works Co., and is the fourth [Alice in Wonderland-themed restaurant](https://www.trendhunter.com/trends/alices-adventures-collection) owned by its restaurant group. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Theme Restaurant Resurgence:** The growing popularity of unique and immersive dining experiences presents opportunities for the development of more themed restaurants that captivate customers. - **Interactive Dining Environments:** The integration of interactive elements and immersive designs in eateries creates a new wave of dining experiences that engage and entertain customers. - **Literary-inspired Dining Concepts:** The success of Alice of Magic World shows the potential for themed restaurants based on popular literary works, offering customers a chance to dine in a storybook setting. ### Industries Being Reshaped - **Hospitality:** The hospitality industry should explore the trend of theme restaurants and invest in creating unique and engaging dining experiences for customers. - **Interior Design:** The field of interior design has an opportunity to innovate by integrating interactive elements and creating immersive environments in restaurants. - **Entertainment:** The entertainment industry can collaborate with the hospitality sector to develop themed dining experiences that combine food, storytelling, and interactive elements, providing a unique form of entertainment for consumers. ## Related on Trend Hunter - [Galactic Cafe Experiences](https://www.trendhunter.com/trends/Star-wars-themed-cafe.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Amusement Park Fine Dining](https://www.trendhunter.com/trends/la-fort-secrte.md) - [80s Animated Film Cafes](https://www.trendhunter.com/trends/koriko-cafe.md) - [Fantastical Brewing Experiences](https://www.trendhunter.com/trends/the-cauldron-nyc.md) - [Video Game Character Cafes](https://www.trendhunter.com/trends/toadstool-cafe.md) - [Two-Dimensional Japanese Restaurants](https://www.trendhunter.com/trends/waku-waku.md) - [Artful Soft-Pink Dining Rooms](https://www.trendhunter.com/trends/the-gallery-at-sketch.md) - [16-Course Fine Dining Restaurants](https://www.trendhunter.com/trends/fine-dining-restaurant.md)