# Romantic Co-Branded Product Lines
alice mushrooms Partners with Joe & the Juice for V-Day

By Kalin Ned | Published 2026-02-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alice-mushrooms1
References: [alicemushrooms](https://alicemushrooms.com/products/happy-ending-x-dipsea?pb=0&srsltid=AfmBOoo9n7ICwZXBzep-7LIgSnPdyDB3FiqJ9KxW7XDiOmImHDIflEgb) & [alicemushrooms](https://alicemushrooms.com/collections/when-joe-met-alice?srsltid=AfmBOoplrHHdm2VE70guNwPL7EA-OclaeLGm6UAiAmxxbM871B_lPm)

![Romantic Co-Branded Product Lines](https://cdn.trendhunterstatic.com/thumbs/599/alice-mushrooms1.jpeg)

The wellness brand alice mushrooms has partnered with the café chain Joe & the Juice to launch a limited-time collaborative menu featuring two items incorporating alice's Happy Ending Chocolate functional mushroom product — the Happy Ending Smoothie and the Flirty Cortado.

The collaboration between alice mushrooms and Joe & the Juice is framed within a playful 'modern romance' narrative and coincides with the Valentine's Day season. The wellness brand's Happy Ending Chocolate product is positioned as a "daily supplement to support intimacy and pleasure in the bedroom." By being incorporated in Joe & the Juice's offerings, the benefits of the chocolate will logically be present in the limited-edition beverages.

In addition to the Happy Ending Smoothie and the Flirty Cortado, alice mushrooms and Joe & the Juice have launched a co-branded merchandise line that includes a sweatshirt, socks, and an eye mask.

Image Credit: alice mushrooms x Joe & the Juice