# Multicolor Classic Artitorials The Alice McCall Pre-Summer 2013 Campaign is Crazy Colored By Jennifer Gosnell | Published 2012-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alice-mccall-pre-summer-2013 References: [oystermag](http://oystermag.com/exclusive-alice-mccall-pre-summer-2013-campaign) The Alice McCall Pre-Summer 2013 campaign features a spectacular array of [brightly colored props](https://www.trendhunter.com/trends/country-club). With remarkable tinted hair in purples, reds and blues, model Kalia Hart rocked the detailed and [fantastic frocks](https://www.trendhunter.com/trends/contemporary-femininity). The contrast between a classical Greek statue (as is being used in the campaign) and the brightly hued colors is stark, but somehow mixing the two creates an awesome tie-dye effect. The effect was in fact a post-add to the shoot, imposing the color onto the stark-white Grecian statues. With peplum waists, the Grecian-goddess look perfectly incorporated the line by Alice McCall for the Pre-Summer 2013 season. Shot by Thom Kerr, model Kalia Hart rocked it out for the 'Sphinxes Without Secrets' Alice McCall Campaign. The [summery shoot](https://www.trendhunter.com/trends/triangls-mirage-drop) played on competing elements of superwoman, bubble-gum pastels, greek-goddess figures and tie-dye textures. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Brightly Colored Props:** There is a disruptive innovation opportunity in creating customizable and interactive props for various industries such as fashion, advertising, and photography. - **Tie-dye Effect:** There is a disruptive innovation opportunity in developing new dyeing techniques and products that can create unique tie-dye effects on different materials, opening up possibilities for fashion, home decor, and textile industries. - **Contrasting Elements:** There is a disruptive innovation opportunity in combining contrasting elements, such as classical statues with vibrant colors, to create visually striking and attention-grabbing artistic displays for the entertainment, marketing, and event industries. ### Sectors Adopting This - **Fashion:** There is a disruptive innovation opportunity in incorporating vibrant and contrasting elements, as seen in the Alice McCall campaign, to create bold and unique fashion designs for runway shows, photo shoots, and retail collections. - **Advertising:** There is a disruptive innovation opportunity in using brightly colored props and tie-dye effects in advertising campaigns to capture viewers' attention and create memorable brand experiences across various industries. - **Photography:** There is a disruptive innovation opportunity in experimenting with new techniques and post-production processes to create visually striking images that feature contrasting elements and vibrant colors, appealing to clients in the fashion, art, and editorial photography industries. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)