# Whimsical Fairy Tale Bars Brooklyn is Set to Host an Alice in Wonderland Pop-Up Bar on a Bus By Katherine Pendrill | Published 2018-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alice-in-wonderland-popup References: [delish](https://www.delish.com/restaurants/a19664427/alice-in-wonderland-pop-up-bar-brooklyn/) & [madhattersbus](https://www.madhattersbus.com/) For anyone stateside who has been dying to attend the London's Alice in Wonderland pop-up bar, now the whimsical fairy tale experience is coming to Brooklyn, New York for six magical weeks. The Mad Hatter's G&T Party is an Alice in Wonderland-themed pop-up bar that takes place aboard a [red double decker bus](https://www.trendhunter.com/trends/the-standard-high-line). The experience is meant to combine the whimsical world of the popular children's storybook with [theatrical drinks](https://www.trendhunter.com/trends/world-of-dreams-cocktail-menu) and colorful snacks such as scones and macaroons. Tickets can be purchased in advance and each guest is guaranteed a fully-immerse fairy tale experience. With many millennials looking for unique drinking and dining experiences, the Alice in Wonderland pop-up bar is likely to be a hit among young Brooklynites. Image Credit: *Mad Hatter's G&T Party.* ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pop-up Experiences:** The success of the Alice in Wonderland pop-up bar in Brooklyn highlights the growing trend of immersive and themed pop-up experiences, presenting opportunities for businesses to create temporary, unique and interactive environments. - **Themed Entertainment:** The Alice in Wonderland pop-up bar showcases the demand for themed entertainment, providing businesses with an opportunity to create immersive and experiential leisure activities that cater to the interests of specific target audiences. - **Whimsical Food and Drink:** The whimsical snacks and theatrical drinks offered at the Alice in Wonderland pop-up bar demonstrate the rising trend of innovative and visually appealing food and beverage experiences, presenting opportunities for businesses to create playful and imaginative culinary offerings. ### Who This Affects Most - **Hospitality:** The success of the Alice in Wonderland pop-up bar suggests that the hospitality industry can explore creating temporary themed venues and experiences to attract and engage with a younger demographic seeking unique and immersive leisure opportunities. - **Event Planning:** The demand for immersive and themed pop-up experiences, as exemplified by the Alice in Wonderland bar, presents opportunities within the event planning industry to help businesses conceptualize, design, and execute creative and engaging temporary environments. - **Food and Beverage:** The whimsical food and drink offerings at the Alice in Wonderland pop-up bar showcase the potential for the food and beverage industry to develop innovative and visually enticing culinary experiences that cater to the growing demand for unique and Instagrammable dining experiences. ## Related on Trend Hunter - [Gothic Poet-Themed Pop-Ups](https://www.trendhunter.com/trends/edgar-allan-poe-speakeasy.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Alcohol-Centric Pop-Ups](https://www.trendhunter.com/trends/makers-mark-bourbon.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Cocktail Bitters Pop-Ups](https://www.trendhunter.com/trends/hella-cocktail-bitters.md) - [Holiday-Themed Tour Buses](https://www.trendhunter.com/trends/grinchmas-afternoon-tea.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Cheerful Holiday Pop-Up Bars](https://www.trendhunter.com/trends/gingers-cocktail-bar.md) - [Festive Bourbon Pop-Ups](https://www.trendhunter.com/trends/winter-wheat-wonderland.md)