# Alice in Wonderland Polish The New OPI Alice in Wonderland Nail Polish Collection By Marissa Liu | Published 2009-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alice-in-wonderland-nail-polish References: [gaynoralder](http://gaynoralder.com/2009/12/01/win-new-opi-alice-in-wonderland-nail-polishes/) & [opi](http://www.opi.com/) What’s up with all the Alice in Wonderland stuff that’s coming out lately? It’s probably all a big tie-in with Tim Burton’s new re-telling of the classic tale. The OPI Alice in Wonderland nail polish collection sure is. OPI has created four new Alice-inspired nail colors: Mad As A Hatter, Off With Her Red, Absolutely Alice and Thanks So Muchness! The Alice in WOnderland mail polish consists of two reds ('Thanks So Muchness!' is our favorite) and two glitter-based colors, including the sparkly blue-hued Absolutely Alice. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Alice in Wonderland Tie-ins:** Opportunities for brands to collaborate and create products inspired by the Alice in Wonderland theme. - **Glitter-based Nail Polish:** The growing demand for sparkly and glittery nail polish opens up possibilities for new product lines and innovative formulations. - **Character-inspired Nail Colors:** Creating nail polish collections inspired by popular characters can attract fans and create new marketing opportunities. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can explore the creation of character-themed collections to attract a wider customer base. - **Fashion:** Fashion brands can collaborate with nail polish companies to develop nail colors and products that complement their clothing lines. - **Entertainment:** Entertainment companies can partner with beauty brands to create limited edition nail polish collections tied to their movies or TV shows. ## Related on Trend Hunter - [Remixed Nail Polish Collections](https://www.trendhunter.com/trends/opicons-collection.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Spooky Movie-Themed Polishes](https://www.trendhunter.com/trends/sally-hansen-1.md) - [Mischievous Nail Polish Collections](https://www.trendhunter.com/trends/sally-hansen-x-despicable-me-4-collection.md) - [Festively Seasonal Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-once-upon-a-holiday-collection.md) - [Witchy Nail Design Collections](https://www.trendhunter.com/trends/kiss-x-wicked-for-good.md) - [Cartoonish Nail Polish Lines](https://www.trendhunter.com/trends/mooncat.md) - [Book-Inspired Nail Collections](https://www.trendhunter.com/trends/colleen-hoover.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md)