# Floral Fantasy Necklaces The Disney & Swarovski Alice in Wonderland Jewelry By wang fangqing/ Frances Wang | Published 2010-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alice-in-wonderland-jewelry References: [fashiontimes.it](http://fashiontimes.it/eng/2009/12/swarovski-and-the-collection-alice-in-wonderland/) Though Disney’s Alice in Wonderland has not hit the screen yet, related businesses have already in place. The [Disney Consumer Products](https://www.trendhunter.com/trends/girls-crew) department recently partnered with Austrian crystal manufacturer [Swarovski](https://www.trendhunter.com/trends/trolls-x-swarovski) to launch a new Alice in Wonderland Jewelry collection exclusively for the show. Flower, sparrow, heart, bunny, teapot…, this delicate, shiny movie-themed Alice in Wonderland Jewelry echoes Tim Burton’s crazy, weird imagination will no doubt boost sales in the upcoming spring. **Implications** - Modern consumers are looking for ways to escape their responsibilities for a moment. Products which feature a fantastical element are more appealing than those which are practical and only complete a function. In order to attract more buyers, companies could incorporate an otherworldly aspect into more of their items. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Movie-themed Jewelry:** Incorporating elements from popular movies into jewelry designs can attract consumers looking for an escape from reality. - **Fantastical Products:** Products with a fantastical element are more appealing to modern consumers seeking an immersive experience. - **Spring Fashion Trends:** Delicate, shiny jewelry inspired by movies like Alice in Wonderland can boost sales in the upcoming spring fashion season. ### Sectors Adopting This - **Movie Merchandise:** Companies can capitalize on the popularity of movies by creating merchandise, such as jewelry collections, that align with the film's theme. - **Fashion and Accessories:** The fashion and accessories industry can incorporate fantastical elements into their designs to appeal to consumers seeking an otherworldly experience. - **Entertainment and Media:** Collaborations between entertainment companies and fashion brands can result in unique, movie-themed merchandise offerings that resonate with fans. ## Related on Trend Hunter - [Animated Creature Jewelry Collections](https://www.trendhunter.com/trends/trolls-x-swarovski.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Halloween-Themed Jewelry Collections](https://www.trendhunter.com/trends/disney-halloween-jewelry.md) - [Sci-Fi Series Jewelry Collabs](https://www.trendhunter.com/trends/pandora-x-stranger-things.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Sustainable Talisman Jewelry](https://www.trendhunter.com/trends/pyrrha-x-wicked.md) - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md)