# Fairy Tale-Esque Beauty Capsules The Alice in Wonderland Collection by Primark is Cute & Whimsical By Kalin Ned | Published 2018-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alice-in-wonderland-collection References: [designtaxi](http://designtaxi.com/news/400786/This-Alice-In-Wonderland-Beauty-Collection-Would-Excite-The-Kid-In-You/) & [instagram](https://www.instagram.com/primark.beauty/) The fashion and beauty industries have recently been focusing on [Disney](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection)-inspired products and one of the latest additions to the family is the Alice in Wonderland collection by [Primark](https://www.trendhunter.com/trends/primark-x-wicked). The offerings include a perfume, lashes, a floral print comb, lip balms, glittery nail art and a pocket watch-inspired locket. The beauty capsule is made to be incredibly affordable and is the perfect gift for little ones. What is intriguing is how the Alice in Wonderland collection affects grown-ups who have experienced the storyline's whimsical wonder since childhood. Thus, Primark does not only create a product that is geared toward a younger audience but also hits a nostalgic note with the adult that is going to be investing in the beauty capsule. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Disney-inspired Beauty Products:** The demand for Disney-inspired beauty products creates an opportunity for companies to create whimsical and nostalgic collections that appeal to both children and adults. - **Affordable Beauty Capsules:** The rise of affordable beauty capsules allows for the creation of budget-friendly gift options that are still on-trend and appealing to consumers. - **Nostalgic Beauty Collections:** The popularity of nostalgic beauty collections, like the Alice in Wonderland collection by Primark, provides an opportunity for brands to tap into consumers' emotions and create connections based on childhood memories. ### Sectors Adopting This - **Fashion:** The fashion industry can incorporate Disney-inspired beauty products into their collections to offer consumers a complete and cohesive brand experience. - **Beauty:** The beauty industry can capitalize on the demand for affordable beauty capsules by creating their own budget-friendly product lines that appeal to a wide range of consumers. - **Retail:** The retail industry can leverage the popularity of nostalgic beauty collections to attract customers and boost sales by offering unique and emotionally appealing products. ## Related on Trend Hunter - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Fairytale-Inspired Fragrances](https://www.trendhunter.com/trends/the-enchanting-collection.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Enchanting Kid's Beauty Boxes](https://www.trendhunter.com/trends/kids-beauty.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md)