# Diffusion Fashion Lines Alice by Alice Temperley is an Affordable Fashion for the Younger Gen By Meghan Young | Published 2010-01-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/alice-by-alice-temperley References: [fabsugar](http://www.fabsugar.co.uk/home?page=0#post_7200016) & [temperleylondon](http://www.temperleylondon.com) Seems like more than a few [designer fashion houses](https://www.trendhunter.com/trends/youthfocused-fashion-brand) are looking to appeal to the younger generation, the latest involving the Alice by Alice Temperley [diffusion line](https://www.trendhunter.com/trends/hunter-bell). Yet there’s more to the fun, stylish collection than simply its great designs. One of the more appealing aspects behind the new Alice by Alice Temperley is its [affordable price tag](https://www.trendhunter.com/trends/old-navy-x-anna), yet being inspired by socialites Alice Dellal and Georgia May Jagger is sure to bring in fans if the price doesn’t. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 73% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Affordable Designer Fashion:** The trend of creating affordable fashion lines by high-end designers can expand into other industries, allowing for disruption of the luxury market. - **Youthful Fashion Collections:** The trend of targeting younger generations with fashionable yet affordable clothing lines can lead to disruptive innovation in the fast fashion industry. - **Celebrity-inspired Clothing Collections:** The trend of designing fashion lines inspired by celebrities can expand into other industries, revolutionizing the way fashion brands partner with famous individuals. ### Where This Applies - **Luxury Fashion:** Designer brands with high-priced luxury fashion lines can create affordable collections without sacrificing brand image, changing the luxury landscape as we know it. - **Fast Fashion:** Fast fashion brands can create higher-end yet affordable collections to attract a new demographic of customers, allowing for expansion and disruption of the industry. - **Celebrity Branding:** More industries can adopt the trend of designing collections inspired by celebrities to appeal to younger markets and expand brand reach. ## Related on Trend Hunter - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Influencer-Led Kids Clothing Collections](https://www.trendhunter.com/trends/gen-kids-clothing-brand.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md)